Holiday Book Marketing: Why Summer Prep Matters for Authors
Reading Time: 3 minutesThe holiday season represents a massive opportunity for authors to boost their book sales, but the secret to holiday marketing success lies in preparation. Waiting until November or December to start your holiday marketing campaign is simply too...
Children’s Book Marketing: Reaching Parents During Summer Break
Reading Time: 2 minutesSummer Challenges and Opportunities for Authors As summer vacation kicks into full gear, parents everywhere face the same challenge: keeping their children engaged, entertained, and preferably, not glued to screens all day. This presents a...
Summer Book Marketing: How to Capture Seasonal Readers
Reading Time: 3 minutesSummer is here, and readers everywhere are looking for their next great beach read. But what exactly makes a book a summer read, and how can authors position their work to capture this lucrative seasonal market? In our recent podcast episode, we...
Why Brand Marketing Matters More Than You Think
Reading Time: 3 minutesBrand marketing and book marketing are two distinct yet deeply interconnected strategies that every author should understand. As we’ve seen through countless conversations with writers, one of the most common questions is: “My book isn’t out for...
The Pay-to-Play Dilemma: Paying for book reviews & coverage
Reading Time: 3 minutesAs the pay-to-play landscape in book marketing continues to evolve, authors are facing both new opportunities and complex ethical dilemmas. In the latest podcast episode, Penny and Amy unpacked the shifting dynamics behind paying for book...
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