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The Book Marketing Strategies That Actually Work in 2026: Ditch Luck, Build Systems

The Book Marketing Strategies That Actually Work in 2026: Ditch Luck, Build Systems

by Penny Sansevieri | Dec 18, 2025 | Podcast for Authors

Reading Time: 8 minutesMany authors enter marketing with a quiet hope for a lightning strike—a viral post, a breakout review, a golden-ticket launch. The publishing reality is less cinematic and more cumulative. The authors who build lasting careers aren’t the ones...
Amazon Optimization for Authors: A Practical Guide to Winning the A10 Era

Amazon Optimization for Authors: A Practical Guide to Winning the A10 Era

by Penny Sansevieri | Dec 11, 2025 | Podcast for Authors

Reading Time: 9 minutesAmazon’s A10 shift changed the rules for authors—but not in the way many feared. Rather than punishing indies, the update rewards signals only real authors can generate: relevant traffic from outside Amazon, strong reader engagement, and a...
Book Marketing Mistakes: How to Fix the “Monsters” That Haunt Authors

Book Marketing Mistakes: How to Fix the “Monsters” That Haunt Authors

by Penny Sansevieri | Dec 4, 2025 | Podcast for Authors

Reading Time: 3 minutesQuick Answers: What are common book marketing mistakes? Fragmented platform, off-brand visuals, bad contracts, cold list, untargeted ads. How do I avoid them? Audit channels, align branding, keep dashboard control, email monthly, focus on 1–2...
Pitching Book Reviewers: How to Stand Out in a Crowded Inbox

Pitching Book Reviewers: How to Stand Out in a Crowded Inbox

by Penny Sansevieri | Nov 27, 2025 | Getting More Book Reviews, Podcast for Authors

Reading Time: 4 minutesEvery author dreams of that glowing review—but pitching book reviewers isn’t just about sending a copy and hoping for magic. Reviewers, influencers, and book bloggers are inundated with hundreds of titles every month. The difference between...
How to Maximize Book Pre-Orders (Even With a Small Audience)

How to Maximize Book Pre-Orders (Even With a Small Audience)

by Penny Sansevieri | Nov 20, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 3 minutesMany authors believe book pre-orders only pay off when thousands of fans are waiting—but that myth stops too many promising launches from gaining early traction. A small platform isn’t a barrier; it’s a design constraint that forces you to get...
Tracking Book Sales: Metrics That Grow Your Author Career

Tracking Book Sales: Metrics That Grow Your Author Career

by Penny Sansevieri | Nov 13, 2025 | Bestseller Essentials, Podcast for Authors

Reading Time: 4 minutesTracking book sales isn’t just about watching your Amazon rank—it’s about monitoring all the signals that lead to growth: visibility, engagement, and consistency. Authors who focus on tracking where readers discover, interact, and take action...
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