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The Pay-to-Play Dilemma: Paying for book reviews & coverage

The Pay-to-Play Dilemma: Paying for book reviews & coverage

by Penny Sansevieri | Jul 24, 2025 | Podcast for Authors

Reading Time: 3 minutesAs the pay-to-play landscape in book marketing continues to evolve, authors are facing both new opportunities and complex ethical dilemmas. In the latest podcast episode, Penny and Amy unpacked the shifting dynamics behind paying for book...
Unlocking ChatGPT’s Creative Power for Authors

Unlocking ChatGPT’s Creative Power for Authors

by Penny Sansevieri | Jul 17, 2025 | Podcast for Authors

Reading Time: 3 minutesAs authors navigate the ever-evolving landscape of book marketing and productivity tools, artificial intelligence has emerged as a powerful ally. In our recent podcast episode, we explored the countless ways that ChatGPT for authors can...
Why Unrealistic Expectations Can Sabotage Your Author Career

Why Unrealistic Expectations Can Sabotage Your Author Career

by Penny Sansevieri | Jul 3, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 3 minutesAre you a debut author expecting instant fame and bestseller success? You’re not alone—but those expectations could be the very thing holding you back. In this grounded and practical episode, publishing veterans Penny and Amy share why reframing...
What the Amazon Algorithm Changes for Authors Mean for Book Marketing

What the Amazon Algorithm Changes for Authors Mean for Book Marketing

by Penny Sansevieri | Jun 26, 2025 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 3 minutesAmazon’s A10 algorithm update has stirred significant conversation among authors, but much of what’s being discussed is shrouded in misinformation and unnecessary fear. As someone who’s spent years helping authors navigate the...
The Power of Reddit: Reach Millions Through Ask Me Anything Events

The Power of Reddit: Reach Millions Through Ask Me Anything Events

by Penny Sansevieri | Jun 19, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 3 minutesReddit is a marketing gem that many authors overlook, yet it offers one of the most powerful platforms for connecting with readers without requiring a massive existing following. If you’re wondering how to use Reddit as an author, you’ll find...
The Power of Author Book Signing Events in a Digital Age

The Power of Author Book Signing Events in a Digital Age

by Penny Sansevieri | Jun 12, 2025 | Author Branding, Podcast for Authors

Reading Time: 4 minutesIn today’s digital-first publishing landscape, it’s easy to forget the immense value of author book signing events. While online marketing certainly dominates the conversation, connecting with readers face-to-face creates an impact...
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Recent Articles

  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)
  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors

Recent Posts

  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)
  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors

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