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How to Create an Elevator Pitch That Hooks Readers Instantly

How to Create an Elevator Pitch That Hooks Readers Instantly

by Penny Sansevieri | Oct 23, 2025 | Author Branding, Podcast for Authors

Reading Time: 5 minutesIn the world of publishing, first impressions are everything. Whether you’re pitching to an agent, a publisher, a journalist, or even a potential reader you meet at a conference, being able to sum up your book in a concise, compelling way can be...
The Hollywood Blueprint: Creating a Film-Ready Book

The Hollywood Blueprint: Creating a Film-Ready Book

by Penny Sansevieri | Oct 16, 2025 | Podcast for Authors

Reading Time: 4 minutesMany authors fantasize about seeing their stories on the big screen, but the path from manuscript to movie is more complicated than most realize. In this episode we peeled back the myths and laid out what it really takes to catch Hollywood’s...
The Great Author Central Lockout: Amazon’s Latest Frustration

The Great Author Central Lockout: Amazon’s Latest Frustration

by Penny Sansevieri | Oct 9, 2025 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 5 minutesAmazon has recently introduced a troubling barrier for authors trying to manage their presence on Author Central. Many writers now get error messages claiming they need “publisher permission” to edit fields—even when they self-publish. These...
How Email Newsletters Supercharge Author Success

How Email Newsletters Supercharge Author Success

by Penny Sansevieri | Oct 2, 2025 | Podcast for Authors

Reading Time: 3 minutesEmail newsletters are often the most powerful yet underutilized marketing tool available to authors. While social media platforms dominate conversations about visibility, newsletters provide something much more valuable: direct access to your...
Goodreads Evolution: Amazon’s Game-Changing Integration

Goodreads Evolution: Amazon’s Game-Changing Integration

by Penny Sansevieri | Sep 25, 2025 | Book Marketing Basics, Podcast for Authors

Reading Time: 5 minutesAmazon’s latest update linking Goodreads activity with Amazon shopping turns the Goodreads “Want-to-Read” shelf into a high-intent sales trigger. For authors and publishers, that means you can finally treat shelf-adds as more than a passive...
Marketing vs. Sales: Why Authors Must Know the Difference

Marketing vs. Sales: Why Authors Must Know the Difference

by Penny Sansevieri | Sep 18, 2025 | Podcast for Authors

Reading Time: 4 minutesWhen writers hear “marketing,” it’s tempting to conflate it with direct sales results. But as Penny Sansevieri and Amy Cornell emphasize in their podcast, that confusion is a common trap—and one that can derail author success. Clarifying the...
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