Too Good to Be True? The Author Bookstore Scam That’s Breaking Hearts
Reading Time: 3 minutesThe publishing world is fraught with opportunities for authors—both legitimate and deceptive. Recently, a disturbing author bookstore scam has emerged, targeting hopeful writers eager for their big break. This elaborate scheme preys on the...
What is book bundling and how does it work?
Reading Time: 3 minutesWhat is book bundling, and why should authors care? In a recent podcast episode, Penny Sansevieri and Amy Cornell explored how this underutilized strategy can breathe new life into backlist titles, attract new readers, and reinvigorate your...
Stop Trying to Skip the Line: How Book Marketing Fundamentals Drive Sales
Reading Time: 3 minutesIn the world of book marketing, authors are often dazzled by the allure of bestseller campaigns, major media coverage, and influencer partnerships. These high-visibility strategies have their place, but they are built on something far less...
Avoid These Common Book Title Mistakes That Can Tank Your Sales
Reading Time: 3 minutesThe power of a book title cannot be overstated in the publishing world. As Penny Sansevieri and Amy Cornell discussed in a recent podcast episode, a book’s title is both a promise to readers and a strategic marketing tool. It can make or break...
How do Amazon ads work for books?
Reading Time: 2 minutesHow do Amazon ads work for books—and why does it sometimes feel like the system is working against you? If you’ve ever found yourself battling bizarre ad rejections or scratching your head over Amazon’s approval process, you’re not alone. In...
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