Reading Time: 5 minutesAmazon’s latest update linking Goodreads activity with Amazon shopping turns the Goodreads “Want-to-Read” shelf into a high-intent sales trigger. For authors and publishers, that means you can finally treat shelf-adds as more than a passive...
Reading Time: 4 minutesWhen writers hear “marketing,” it’s tempting to conflate it with direct sales results. But as Penny Sansevieri and Amy Cornell emphasize in their podcast, that confusion is a common trap—and one that can derail author success. Clarifying the...
Reading Time: 3 minutesA Shocking Account Ban That Rocked the Indie Community In a shocking revelation that has sent ripples throughout the indie author community, Penny and Amy discussed a disturbing incident where an author lost their entire catalog of 30 nonfiction...
Reading Time: 3 minutesPublishing a book is a tremendous accomplishment, but in today’s competitive market, it’s no longer enough to automatically position you as an expert. Media outlets and readers alike expect more. If your goal is to secure interviews, features,...
Reading Time: 3 minutesWhy Genre Alignment Matters in Amazon Ads As authors, we’re often so close to our books that we lose perspective on how they fit into the marketplace. This fundamental disconnect leads to one of the most expensive mistakes in book...
Reading Time: 3 minutesThe holiday season represents a massive opportunity for authors to boost their book sales, but the secret to holiday marketing success lies in preparation. Waiting until November or December to start your holiday marketing campaign is simply too...
