Reading Time: 4 minutesIn today’s digital-first publishing landscape, it’s easy to forget the immense value of author book signing events. While online marketing certainly dominates the conversation, connecting with readers face-to-face creates an impact...
Reading Time: 3 minutesGetting media coverage for your book remains one of the most coveted yet misunderstood aspects of author marketing. Many authors dream of appearing on national television or being featured in major publications, but few understand the strategic...
Reading Time: 3 minutesLooking to breathe new life into your older book titles? You’re not alone. Many authors find themselves with backlist titles that didn’t get the attention they deserved or have simply aged out of relevance. Today, we’re diving...
Reading Time: 3 minutesThe publishing world is fraught with opportunities for authors—both legitimate and deceptive. Recently, a disturbing author bookstore scam has emerged, targeting hopeful writers eager for their big break. This elaborate scheme preys on the...
Reading Time: 3 minutesWhat is book bundling, and why should authors care? In a recent podcast episode, Penny Sansevieri and Amy Cornell explored how this underutilized strategy can breathe new life into backlist titles, attract new readers, and reinvigorate your...
Reading Time: 3 minutesIn the world of book marketing, authors are often dazzled by the allure of bestseller campaigns, major media coverage, and influencer partnerships. These high-visibility strategies have their place, but they are built on something far less...
