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Children’s Book Marketing: Reaching Parents During Summer Break

Children’s Book Marketing: Reaching Parents During Summer Break

by Penny Sansevieri | Aug 14, 2025 | Podcast for Authors

Reading Time: 2 minutesSummer Challenges and Opportunities for Authors As summer vacation kicks into full gear, parents everywhere face the same challenge: keeping their children engaged, entertained, and preferably, not glued to screens all day. This presents a...
Summer Book Marketing: How to Capture Seasonal Readers

Summer Book Marketing: How to Capture Seasonal Readers

by Penny Sansevieri | Aug 7, 2025 | Podcast for Authors

Reading Time: 3 minutesSummer is here, and readers everywhere are looking for their next great beach read. But what exactly makes a book a summer read, and how can authors position their work to capture this lucrative seasonal market? In our recent podcast episode, we...
Why Brand Marketing Matters More Than You Think

Why Brand Marketing Matters More Than You Think

by Penny Sansevieri | Jul 31, 2025 | Podcast for Authors

Reading Time: 3 minutesBrand marketing and book marketing are two distinct yet deeply interconnected strategies that every author should understand. As we’ve seen through countless conversations with writers, one of the most common questions is: “My book isn’t out for...
The Pay-to-Play Dilemma: Paying for book reviews & coverage

The Pay-to-Play Dilemma: Paying for book reviews & coverage

by Penny Sansevieri | Jul 24, 2025 | Podcast for Authors

Reading Time: 3 minutesAs the pay-to-play landscape in book marketing continues to evolve, authors are facing both new opportunities and complex ethical dilemmas. In the latest podcast episode, Penny and Amy unpacked the shifting dynamics behind paying for book...
Unlocking ChatGPT’s Creative Power for Authors

Unlocking ChatGPT’s Creative Power for Authors

by Penny Sansevieri | Jul 17, 2025 | Podcast for Authors

Reading Time: 3 minutesAs authors navigate the ever-evolving landscape of book marketing and productivity tools, artificial intelligence has emerged as a powerful ally. In our recent podcast episode, we explored the countless ways that ChatGPT for authors can...
Why Unrealistic Expectations Can Sabotage Your Author Career

Why Unrealistic Expectations Can Sabotage Your Author Career

by Penny Sansevieri | Jul 3, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 3 minutesAre you a debut author expecting instant fame and bestseller success? You’re not alone—but those expectations could be the very thing holding you back. In this grounded and practical episode, publishing veterans Penny and Amy share why reframing...
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