by Penny Sansevieri | Jun 5, 2025 | Getting More Media Coverage, Podcast for Authors
Reading Time: 3 minutesGetting media coverage for your book remains one of the most coveted yet misunderstood aspects of author marketing. Many authors dream of appearing on national television or being featured in major publications, but few understand the strategic...
by Penny Sansevieri | Feb 4, 2025 | Getting More Media Coverage
Reading Time: 5 minutesFor most authors book publicity is the big “get” – and when authors think of book publicity, they think of places like The Today Show, Good Morning America and others. And I love big goals, but big national media in the absence...
by Penny Sansevieri | Jan 30, 2025 | Getting More Media Coverage, Podcast for Authors
Reading Time: 2 minutesEveryone wants to guest on a show these days—but landing the author podcast interview is just the beginning. In this episode, we’re going beyond pitching and diving into the art of being a truly unforgettable podcast guest. Discover how to prep...
by Penny Sansevieri | Oct 3, 2023 | Getting More Media Coverage
Reading Time: 5 minutesCrafting an irresistible book pitch is an essential step in getting your book noticed by influencers and thought leaders. From understanding the importance of a compelling hook to effectively summarizing your book’s plot and characters, we...
by Penny Sansevieri | Jul 18, 2023 | Getting More Media Coverage
Reading Time: 8 minutesIn the past, book marketing and publicity firms often favored doing a press release to promote an author’s brand or their latest release. Mainly because they’re so often used by other industries and news outlets to promote newsworthy...
by Penny Sansevieri | Dec 15, 2022 | Getting More Media Coverage, Podcast for Authors
Reading Time: 2 minutesThis was our first big media deep dive on our podcast — we covered pitching influencers and thought leaders, tips for getting national media, securing author interviews and guest spots, and more. So much more that we opted to split it into...