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How to Pitch a Story to Local Media as an Author

How to Pitch a Story to Local Media as an Author

by Penny Sansevieri | May 7, 2019 | Book Marketing Basics, Getting More Media Coverage

Reading Time: 4 minutesBook marketing to national media has becomes increasingly competitive so I want to give you some pointers on how to pitch a story to local media, the story of course being the fact that you’re a local author with a new release. Is it...
Pitching Podcasts: An Author’s Guide to Doing it Right

Pitching Podcasts: An Author’s Guide to Doing it Right

by Penny Sansevieri | Apr 10, 2019 | Getting More Media Coverage

Reading Time: 7 minutesIf you’re knee-deep in book marketing let me ask, have you ever considered pitching podcasts? Maybe you’ve gone so far as to toy with the idea of starting one (it really seems to be the trend these days), but have you ever added pitching...
5 Big Blogger Complaints That Affect Your Book Promotion

5 Big Blogger Complaints That Affect Your Book Promotion

by Penny Sansevieri | Jan 30, 2019 | Getting More Media Coverage

Reading Time: 4 minutesBloggers are key influencers in today’s buyer market and should play a pretty consistent role in your book promotion efforts. That being said, it’s usually a lot of work, takes real finesse, and forces you to develop a thick skin and come to...
8 Ways to Market your Book in an Endless News Cycle

8 Ways to Market your Book in an Endless News Cycle

by Penny Sansevieri | Oct 19, 2018 | Bestseller Essentials, Getting More Media Coverage

Reading Time: 6 minutesIt seems like it never stops, does it? There’s always news and that’s a fact, but book marketing has become incrementally more challenging in the last few years. I’ve even had reporters and producers at major shows tell me this news cycle is...
Sell More Books With These 10 Guest Blogging Tips

Sell More Books With These 10 Guest Blogging Tips

by Penny Sansevieri | Apr 4, 2018 | Book Marketing Basics, Getting More Media Coverage

Reading Time: 6 minutesIn the ongoing effort to sell more books in a saturated market, more and more authors are competing for book bloggers’ attention, and this means you’ve got to really step up your game when it comes to reaching out to them for publicity. And...
Getting Big (National) Media for Your Book Promotion

Getting Big (National) Media for Your Book Promotion

by Penny Sansevieri | Feb 26, 2018 | Book Marketing Basics, Getting More Media Coverage

Reading Time: 7 minutesWanting media to increase your book’s exposure is a great goal. The challenge is finding the right media and going after media that makes the most sense for your book, especially as an indie author. If you ask most book promotion companies, they...
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Recent Posts

  • Overwhelmed by Book Marketing? Here’s How to Get Unstuck
  • What Bestselling Authors Know About Getting Readers to Click Buy
  • 7 Signs You’re Not Ready for Professional Book Promotion
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