Reading Time: 3 minutesThe power of a book title cannot be overstated in the publishing world. As Penny Sansevieri and Amy Cornell discussed in a recent podcast episode, a book’s title is both a promise to readers and a strategic marketing tool. It can make or break...
Reading Time: 6 minutesWhy Planning and Strategy Matter More Than Any Single Tactic One of the biggest mistakes authors make when coming up with book promotion ideas is jumping from one idea to the next without a clear plan or strategy. It’s easy to see a fellow...
Reading Time: 4 minutesThere’s no shortage of affordable, even dirt-cheap, book marketing services out there. For an indie author working with a tight budget, the temptation to sign up for a $50 ad blast or a “guaranteed bestseller” promo can be strong. But here’s a...
Reading Time: 5 minutesThe holiday season is a magical time to reflect on the past year and set yourself up for success in the next, and what better way to do that than with a checklist? As an author, it’s the perfect time to check in on all the nooks and crannies of...
Reading Time: 5 minutesWhenever I’m asked how to promote a self-published book, I am reminded of Aesop’s Fables. We all know the story of the tortoise and the hare, but when life seems to move at the speed of sound and the 24-hour news cycle constantly reminds us of...
Reading Time: 4 minutesWalking into a library is like stepping into a treasure trove of stories. Shelves packed with books—some big-name bestsellers, others hidden gems—all waiting to be discovered. But here’s the thing: you don’t need to be a household name to get...
