by Penny Sansevieri | Oct 4, 2022 | Book Marketing Basics
Reading Time: 5 minutesTypically when someone is publishing non-fiction it’s because they’re looking to cement their thought leader status in the market for a specific topic, industry, or area of expertise. But we see it all the time, specifically when...
by Penny Sansevieri | Sep 15, 2022 | Book Marketing Basics
Reading Time: 2 minutesAuthor marketing is complicated for many of us because we live in our heads so much! I can come up with ideas and brainstorm all day long, but I have a team to work with me on the planning and execution, because it’s a lot for one person...
by Penny Sansevieri | Aug 25, 2022 | Book Marketing Basics
Reading Time: 2 minutesI realize the title of this post is a little ominous, especially when it comes to something as critical as figuring out how to sell books. But believe it or not, it’s a very real problem that a lot of authors deal with in some capacity. I...
by Penny Sansevieri | Jul 28, 2022 | Book Marketing Basics
Reading Time: 2 minutesThere are a lot of book promotion strategies out there, and choosing the right ones are just as important as writing a good book. We all want to see our books sell, but I’ve seen many talented authors with fantastic books fail. They just weren’t...
by Penny Sansevieri | Jul 21, 2022 | Book Marketing Basics
Reading Time: 2 minutesSo much goes into a successful book release, well beyond writing a good book. So, I’ve pulled together a short list of ideas for how to market your self-published book release that will really help you determine if you’re set up for success, or...
by Penny Sansevieri | Jul 19, 2022 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 6 minutesI talk to a lot of authors at events, in coaching sessions, even to some who reach out to work with us, who want to know how to sell self-published books without bowing down to the Amazon beast. And I get it. Even though I’m a big proponent of...