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Avoid These Common Book Title Mistakes That Can Tank Your Sales

Avoid These Common Book Title Mistakes That Can Tank Your Sales

by Penny Sansevieri | May 1, 2025 | Book Marketing Basics, Podcast for Authors

Reading Time: 3 minutesThe power of a book title cannot be overstated in the publishing world. As Penny Sansevieri and Amy Cornell discussed in a recent podcast episode, a book’s title is both a promise to readers and a strategic marketing tool. It can make or break...
The Very Best Book Promotion Ideas for Author Success

The Very Best Book Promotion Ideas for Author Success

by Penny Sansevieri | Mar 4, 2025 | Book Marketing Basics

Reading Time: 6 minutesWhy Planning and Strategy Matter More Than Any Single Tactic One of the biggest mistakes authors make when coming up with book promotion ideas is jumping from one idea to the next without a clear plan or strategy. It’s easy to see a fellow...
Affordable Book Marketing Services: 5 Do’s and Don’ts if You’re Trying to Save Money

Affordable Book Marketing Services: 5 Do’s and Don’ts if You’re Trying to Save Money

by Penny Sansevieri | Dec 17, 2024 | Book Marketing Basics

Reading Time: 4 minutesThere’s no shortage of affordable, even dirt-cheap, book marketing services out there. For an indie author working with a tight budget, the temptation to sign up for a $50 ad blast or a “guaranteed bestseller” promo can be strong. But here’s a...
Year-End Author Checklist: 15 Things to Refresh, Revamp, and Revise Before the New Year

Year-End Author Checklist: 15 Things to Refresh, Revamp, and Revise Before the New Year

by Penny Sansevieri | Dec 3, 2024 | Book Marketing Basics

Reading Time: 5 minutesThe holiday season is a magical time to reflect on the past year and set yourself up for success in the next, and what better way to do that than with a checklist? As an author, it’s the perfect time to check in on all the nooks and crannies of...
Mastering Consistency to Promote Your Self-Published Book

Mastering Consistency to Promote Your Self-Published Book

by Penny Sansevieri | Oct 22, 2024 | Book Marketing Basics

Reading Time: 5 minutesWhenever I’m asked how to promote a self-published book, I am reminded of Aesop’s Fables. We all know the story of the tortoise and the hare, but when life seems to move at the speed of sound and the 24-hour news cycle constantly reminds us of...
How to Get Your Self-Published Book into Libraries: A Step-by-Step Guide

How to Get Your Self-Published Book into Libraries: A Step-by-Step Guide

by Penny Sansevieri | Oct 8, 2024 | Book Marketing Basics

Reading Time: 4 minutesWalking into a library is like stepping into a treasure trove of stories. Shelves packed with books—some big-name bestsellers, others hidden gems—all waiting to be discovered. But here’s the thing: you don’t need to be a household name to get...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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