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Early Reader Groups and Superfans: How to Build a Loyal Author Following

Early Reader Groups and Superfans: How to Build a Loyal Author Following

by Penny Sansevieri | Aug 12, 2025 | Book Marketing Basics

Reading Time: 3 minutesSuperfans vs. Street Teams—What Sets Them Apart Every author dreams of having a loyal following, but not all readers play the same role. Superfans are your core audience—those who buy every book, share your posts, and advocate for you naturally....
Getting More Book Reviews: Why Your Reaction Could Make or Break Your Author Career

Getting More Book Reviews: Why Your Reaction Could Make or Break Your Author Career

by Penny Sansevieri | Jul 29, 2025 | Book Marketing Basics

Reading Time: 3 minutesWhen Review Responses Shape Your Reputation How authors respond to book reviews speaks volumes about their potential for success in the publishing industry. One memorable case involves an author who incorrectly believed that Penny and Amy’s...
Marketing a Self-Published Novel: A Comprehensive Guide to Building a Powerful Author Platform

Marketing a Self-Published Novel: A Comprehensive Guide to Building a Powerful Author Platform

by Penny Sansevieri | Jul 15, 2025 | Book Marketing Basics

Reading Time: 3 minutesWriting the book is just the beginning. For authors who want their work to truly resonate, marketing a self-published novel is an essential step. It’s not about gimmicks or hype, but about intentional, strategic moves that help authors connect...
Smart Ideas for Promoting a Book: Lessons Learned from Marketing Missteps

Smart Ideas for Promoting a Book: Lessons Learned from Marketing Missteps

by Penny Sansevieri | Jul 1, 2025 | Book Marketing Basics

Reading Time: 3 minutesThe road to publishing success is rarely a straight line—it’s usually paved with a few missteps, facepalms, and hard-earned lessons. While it’s tempting to focus solely on polished success stories, the real gold lies in reflecting on the...
Mastering Your Reader Profile: The Secret Weapon for Successful Book Marketing

Mastering Your Reader Profile: The Secret Weapon for Successful Book Marketing

by Penny Sansevieri | Jun 17, 2025 | Book Marketing Basics

Reading Time: 3 minutesMany authors spend countless hours writing and refining their books, only to hit a frustrating wall when it’s time to market them. If this sounds familiar, you’re not alone. The missing piece might be simpler—and far more powerful—than you...
How to Market an Older Book: Reviving Backlist Titles for New Audiences

How to Market an Older Book: Reviving Backlist Titles for New Audiences

by Penny Sansevieri | May 29, 2025 | Book Marketing Basics, Podcast for Authors

Reading Time: 3 minutesLooking to breathe new life into your older book titles? You’re not alone. Many authors find themselves with backlist titles that didn’t get the attention they deserved or have simply aged out of relevance. Today, we’re diving...
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Recent Posts

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  • What Bestselling Authors Know About Getting Readers to Click Buy

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