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Year-End Author Checklist: 15 Things to Refresh, Revamp, and Revise Before the New Year

Year-End Author Checklist: 15 Things to Refresh, Revamp, and Revise Before the New Year

by Penny Sansevieri | Dec 3, 2024 | Book Marketing Basics

Reading Time: 5 minutesThe holiday season is a magical time to reflect on the past year and set yourself up for success in the next, and what better way to do that than with a checklist? As an author, it’s the perfect time to check in on all the nooks and crannies of...
Mastering Consistency to Promote Your Self-Published Book

Mastering Consistency to Promote Your Self-Published Book

by Penny Sansevieri | Oct 22, 2024 | Book Marketing Basics

Reading Time: 5 minutesWhenever I’m asked how to promote a self-published book, I am reminded of Aesop’s Fables. We all know the story of the tortoise and the hare, but when life seems to move at the speed of sound and the 24-hour news cycle constantly reminds us of...
How to Get Your Self-Published Book into Libraries: A Step-by-Step Guide

How to Get Your Self-Published Book into Libraries: A Step-by-Step Guide

by Penny Sansevieri | Oct 8, 2024 | Book Marketing Basics

Reading Time: 4 minutesWalking into a library is like stepping into a treasure trove of stories. Shelves packed with books—some big-name bestsellers, others hidden gems—all waiting to be discovered. But here’s the thing: you don’t need to be a household name to get...
Self-Publishing a Book: Taking Advantage of Awards and Contests

Self-Publishing a Book: Taking Advantage of Awards and Contests

by Penny Sansevieri | Apr 16, 2024 | Book Marketing Basics

Reading Time: 4 minutesBook awards and contests can be a great way to give your author brand a boost if you’re self-publishing a book. If you’ve never considered participating in a book award or contest, I hope this podcast recap will intrigue you enough to...
Customize a Sample Book Marketing Plan for Your Launch

Customize a Sample Book Marketing Plan for Your Launch

by Penny Sansevieri | Dec 5, 2023 | Book Marketing Basics, Podcast for Authors

Reading Time: 4 minutesEmbarking on the journey of a book launch requires not just a plan but a strategic timeline to ensure each step unfolds seamlessly. And while it seems easier to download a sample book marketing plan template, I actually discourage authors from...
How to Organize a Virtual Book Launch Event: 11 Clever Book Promotion Ideas

How to Organize a Virtual Book Launch Event: 11 Clever Book Promotion Ideas

by Penny Sansevieri | Oct 24, 2023 | Book Marketing Basics

Reading Time: 4 minutesA book launch event is a fun component of any book marketing strategy, and whether you’re an author of fiction or non-fiction, planning out your event with some strategic book promotion ideas will be worth your time! But to make your book...
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