by Penny Sansevieri | Apr 14, 2022 | Book Marketing Basics
Reading Time: 2 minutesYes, it’s so much more fun to write, but honestly I can share a few tips that will help you figure out how to market your book without totally losing your mind! First, create a plan. And no, it doesn’t have to be super complicated,...
by Penny Sansevieri | Feb 24, 2022 | Book Marketing Basics
Reading Time: 2 minutesI’ve said it before, and I’ll say it again, it’s easy to become overwhelmed with everything you need to do to market your book. Creating a book promotion plan to get more exposure and more book sales may seem like a daunting and impossible task....
by Penny Sansevieri | Feb 15, 2022 | Book Marketing Basics
Reading Time: 5 minutesIn as many years as I’ve been in the industry, one thing I know for sure: book marketing services vary widely, and not all of them offer the same strategies, promises, or plans. And this matters for a variety of reasons. First off, finding a...
by Penny Sansevieri | Feb 10, 2022 | Book Marketing Basics
Reading Time: 2 minutesThe truth is that the best book marketing strategies usually are the ones we don’t consider because they can seem so simple. We often overlook them because it’s easy to become overwhelmed when thinking about everything you should be doing...
by Penny Sansevieri | Feb 3, 2022 | Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesI thought I would give you a head start on some March Observances that feature reader and book-centric themes to support your author branding and content ideas! Just like my full-length monthly observances posts, use these holidays as...
by Penny Sansevieri | Jan 20, 2022 | Bestseller Essentials, Book Marketing Basics
Reading Time: 4 minutesHiring a book publicist can be tricky, I get it. The options are often confusing and, for many authors, this is a very new endeavor. But I can tell you that the best book marketing campaigns are created and executed when the author, and the...