Reading Time: 7 minutesWorking pre-order campaigns into your author marketing plan can definitely help you build buzz. Plus they are an excellent excuse to engage fans and draw in new ones. And pre-orders can be really lucrative for sales, when done right. If you’ve...
Reading Time: 6 minutesHosting local author events in non-traditional venues is a really strategic way to get out in front of your community and build some buzz with your local media. But where do you start? In this post I’ll dig into some venue ideas, as well...
Reading Time: 7 minutesBook marketing services and book publicity are not a magic elixir, though I wish they were! If I had one superpower it would probably be flying, or you know, helping authors sell more books. But book sales is not magic, despite what a lot of...
Reading Time: 5 minutesAuthor events, including signings, talks, Q&As, presentations, and more, are always a great way to build support in your local community, build your fan base, and sell books. But as options for author events have narrowed, with dwindling...
Reading Time: 4 minutesWriting a book is an enormous accomplishment and can be one of the most rewarding experiences in a person’s life. However, it is also a fact that getting your book in the hands of readers is one of the most challenging tasks that you’ll ever...
Reading Time: 4 minutesI’m always surprised when I talk to authors who aren’t focused on getting Goodreads reviews or using the site to build their brand. And I get it, we often get so focused on the latest new thing (like Tiktok), we forget some of the best places...
