Book Marketing always seems complicated, doesn’t it? But the truth is that the best book marketing strategies are the ones we so often overlook – and they’re simple, even deceptively simple. And the best part is that it doesn’t require you to spend a lot of money or learn how to perfect that dance for your TikTok presence. Sure, you can if you want to – but if learning a new social media platform isn’t your thing, take heart, because the best book marketing isn’t always about jumping on the next big thing. Let’s dig in:
Have a Clear Brand
I know it sounds like a big project, but honestly, small changes can make a big impact so don’t just push this idea to the back burner. The one thing you have over everyone else is your brand – so make good use of it. I’ve written lots of content that walks you through specific steps you can take and I’ll link to some content in our resources section if you want to take a deep dive. But know that small changes can have big results in regards to book marketing. I’m a big fan of uniformity when it comes to an author brand, even if that means just modifying the font on your website to look similar to your book font. If that’s not possible, small changes to your website can have lasting results. Cleaner website copy, simpler navigation so readers can easily find things. Then take a look at your book covers, do they all look like they’re part of the same brand family? If not, make some cover polishes are called for. Ready for more? Check out the resources section of this post
Pay Attention to Details
Details matter. Getting your book description exactly right, matters. Making sure you don’t have boring, predictable content on Author Central, matters. Is your website still saying your now released book is coming soon when it’s been out for a year? Do a sweep of all of your online content and make sure all the details are reviewed and updated as needed. Readers pay attention to details, and so should you!
Show Up Consistently
There’s a lot of competition out there, and we live in a very fast-paced world, especially online, so it’s easy to disappear – out of sight, out of mind. Doing simple, inexpensive (and sometimes free!) book marketing strategies like limited time discounts and BookBub ads, every month, will help keep your name and your book in front of the right people so you don’t drop off the map.
Plan Your Book Marketing
In order to show up consistently, you need to have a plan. Yes, you can plan out your social media posts, that’s easy enough. But what about your ongoing book marketing? Planning out eBook promotions, online events, or other types of promotion are a great way to stay in front of your reader – consistently.
Don’t be Afraid of Collaborations
This can come in many forms. Collaborate with other authors, you can both benefit from shared promotions and access to each other’s networks, social fans, and mailing lists. Collaborate with professionals as well. I can tell you the majority of our clients incorporate a lot of what they learn from our work into their long-term marketing plan, it opens their eyes to new opportunities. And even if you can’t afford a big marketing campaign, consider what you might be able to outsource if you just don’t have the expertise or time to pull it off alone.
The best book marketing doesn’t have to be complex, in fact most of the issues I see with authors not gaining the kind of traction they want are simple fixes.
Let me know in the comments if any of these resonate with you or which ones you’re ready to tackle! Good luck!