by Penny Sansevieri | Apr 23, 2019 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 3 minutesIt’s one thing to write and publish a book, but reader engagement is a whole different ballgame. Reader engagement is what gives you longevity, it helps you sell more books, and it should be the driver for all of your book marketing. But I’ll be...
by Penny Sansevieri | Apr 16, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesHaving a good website is something many authors struggle with, which I understand, but the effect it can have on your book sales cannot be ignored. Maybe you’ve been plugging away at your book promotion for a while, or perhaps you’re just...
by Penny Sansevieri | Mar 26, 2019 | Book Marketing Basics
Reading Time: 3 minutesBeing an indie author means more than just fulfilling your dream of publishing the novel that’s been rattling around in your head for years! Deciding to publish a book in today’s market is deciding to turn your name, and your author...
by Penny Sansevieri | Mar 12, 2019 | Book Marketing Basics
Reading Time: 5 minutesMarketing a book is hard work, but the efforts seem fruitless when you don’t get positive feedback in the form of reader engagement. Engagement should always be the goal, no matter what strategies you’re using to market your book. And...
by Penny Sansevieri | Feb 13, 2019 | Book Marketing Basics
Reading Time: 4 minutesI’m a big proponent of online book promotion, not only does it work, it’s really necessary to stay competitive and get your book a wider reach. However, I’m also a big fan of smart local promotion, because very little in marketing is a sure...
by Penny Sansevieri | Feb 6, 2019 | Book Marketing Basics
Reading Time: 4 minutesFirst, let me remind you that anyone can use Bookbub ads as part of their overall book promotion efforts — it’s not like their feature promotion option that you need to first qualify for, then apply for. Bookbub ads are a great strategy to...