by Penny Sansevieri | May 7, 2019 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 4 minutesBook marketing to national media has becomes increasingly competitive so I want to give you some pointers on how to pitch a story to local media, the story of course being the fact that you’re a local author with a new release. Is it...
by Penny Sansevieri | May 1, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 8 minutesAuthors often tell me that their first goal in marketing is to go after early endorsements for their book. It’s a great goal, but sometimes a confusing process. Getting high-profile people to blurb or endorse your book can add a lot of value to...
by Penny Sansevieri | Apr 29, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesAre you ready for the ultimate truth? Well, here it is: nobody is born famous. Unless you’re already a house-hold name, achieving self-publishing a book successfully takes dedication, but not the kind you should be afraid of, or discouraged by,...
by Penny Sansevieri | Apr 24, 2019 | Book Marketing Basics, Social Media for Authors
Reading Time: 5 minutesWelcome to our list of May observances and content ideas for your monthly author marketing plan! I hope Q2 has already kicked off strong for you and you’re committed to making this year one of your most successful yet – because we can help you...
by Penny Sansevieri | Apr 23, 2019 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 3 minutesIt’s one thing to write and publish a book, but reader engagement is a whole different ballgame. Reader engagement is what gives you longevity, it helps you sell more books, and it should be the driver for all of your book marketing. But I’ll be...
by Penny Sansevieri | Apr 16, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesHaving a good website is something many authors struggle with, which I understand, but the effect it can have on your book sales cannot be ignored. Maybe you’ve been plugging away at your book promotion for a while, or perhaps you’re just...