by Penny Sansevieri | Nov 20, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 3 minutesYes, 2020 is rapidly approaching but that doesn’t mean you have to give up on what might help you sell more books in 2019! There are a handful of strategies that are really effective for getting in front of a lot of the right people, with a...
by Penny Sansevieri | Nov 7, 2019 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 3 minutesFiguring out how to market a book to holiday gift guides can be a great way to give your book some extra bounce this season and believe it or not, it’s not too late if you play your cards right! Whenever we’ve pitched gift guides in the...
by Penny Sansevieri | Nov 6, 2019 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 5 minutesWhen we look at how to market a book, we know this for sure: Amazon is a great place to list your book – but it requires some work. A focused effort to stand out on the site itself, amidst all the other noise, but also keeping readers on your...
by Penny Sansevieri | Oct 23, 2019 | Book Marketing Basics
Reading Time: 4 minutesSelf-publishing a book has become easier and easier in the last decade, but at the same time, becoming a successful author has become more challenging. Because the reality is, self-publishing a book is just the first step. The long game involves...
by Penny Sansevieri | Oct 16, 2019 | Book Marketing Basics
Reading Time: 8 minutesAs a book marketing expert with a busy speaking and webinar schedule, I get a lot of questions about how to market a book, but the top questions I get may surprise you – or at least a couple of them likely will. Speaking to thousands of...
by Penny Sansevieri | Oct 15, 2019 | Book Marketing Basics
Reading Time: 5 minutesIf you’ve ever said something like: “I’m not sure if what I’m doing is right,” or “None of this seems to be working,” then maybe you haven’t considered how to market a book by being a real fan of your genre. And while that suggestion may...