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8 Most Common Book Marketing Mistakes Authors Make

8 Most Common Book Marketing Mistakes Authors Make

by Penny Sansevieri | Jul 7, 2020 | Bestseller Essentials, Book Marketing Basics

Reading Time: 7 minutesPeople often love to talk about book marketing mistakes, and believe me I’ve seen a lot of them. I don’t mind talking about what authors are doing wrong when it comes to marketing their books, but it’s also helpful to offer a solution to what is...
Book Marketing Tips for Promoting an Older Title

Book Marketing Tips for Promoting an Older Title

by Penny Sansevieri | Jul 1, 2020 | Book Marketing Basics, Podcast for Authors

Reading Time: 4 minutesIn a recent podcast we covered the complexities of promoting an older book, and shared a lot of book marketing tips for how to make the most of the hard work you put into writing and publishing it! Below are some stand out excerpts from the...

How to Promote My Book Before It’s Published

by Penny Sansevieri | Jun 30, 2020 | Book Marketing Basics

Reading Time: 5 minutesI need to know how to promote my book before it’s published! It’s a problem a lot of authors feel they’re faced with when they come to me for coaching. And my answer is this: Working on your author brand and message should start as soon as...
How to Market a Book with a Virtual Event

How to Market a Book with a Virtual Event

by Penny Sansevieri | Jun 16, 2020 | Book Marketing Basics

Reading Time: 6 minutesWhen it comes to learning how to market a book, a lot has changed recently in terms of author events and book signings. We’re all having to get used to virtual events, camera lenses, and planning around kids and spouses being home. If you’re...
How to Use Pinterest to Market Your Book

How to Use Pinterest to Market Your Book

by Penny Sansevieri | May 20, 2020 | Book Marketing Basics, Social Media for Authors

Reading Time: 5 minutesWith the growth of other visual social media sites like Instagram, it seems like the buzz for Pinterest as a way to market your book has really died down, but nothing could be further from the truth. Pinterest continues to grow. In 2019...
How to Market A Book Before It’s Published on Amazon

How to Market A Book Before It’s Published on Amazon

by Penny Sansevieri | May 13, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics, Social Media for Authors

Reading Time: 5 minutesI hear this a lot at conferences I attend, authors wondering how to market a book before it’s published and I love this kind of brainstorming – mostly because it means the author is really trying to plan ahead for their success. The key is...
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Recent Articles

  • Should Authors Start a Paid Newsletter?
  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.

Recent Posts

  • Should Authors Start a Paid Newsletter?
  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.

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