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Newsjacking the Coronavirus (Book Marketing Podcast)

Newsjacking the Coronavirus (Book Marketing Podcast)

by Penny Sansevieri | Mar 11, 2020 | Book Marketing Basics, Getting More Media Coverage

Reading Time: 4 minutesDense and noisy news cycles can make it really hard to figure out how to pitch your book to media, but in reality, it can be a great opportunity to get your message out there! Keep in mind the below is just a preview of everything we covered on...
How to Promote Your Self-Published Book to Libraries

How to Promote Your Self-Published Book to Libraries

by Penny Sansevieri | Feb 25, 2020 | Book Marketing Basics

Reading Time: 4 minutesNational Library Week is coming up in April so in honor of these fabulously institutions I want to discuss how to promote your self-published book to libraries in your area. For those of you who are still skeptical about spending your book...
Amazon Book Promotion and the Perils of Also-Boughts

Amazon Book Promotion and the Perils of Also-Boughts

by Penny Sansevieri | Feb 19, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 5 minutesAmazon book promotion is already tough enough without having to wrestle your book page into submission, too. With Amazon book pages getting increasingly more cluttered it’s harder to find your book amongst the clutter of ads, side bar stuff, and...
How to Market Your Book to the Media

How to Market Your Book to the Media

by Penny Sansevieri | Feb 5, 2020 | Book Marketing Basics, Getting More Media Coverage

Reading Time: 4 minutesWhen it comes to figuring out how to market your book, one of the best things to happen to any author is some kind of media placement. But media can be tricky, between having the right timing for a pitch, and the pitch itself, working media...
Amazon Book Promotion is Not About Book Sales

Amazon Book Promotion is Not About Book Sales

by Penny Sansevieri | Feb 4, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 6 minutesMost of you are probably reading this piece about Amazon book promotion hoping to get a laugh at my expense, and I don’t blame you. A lot of authors live and die by book sales and yes, they’re important but when it comes to Amazon book...
QUIZ: How to Market Your Book on Social Media

QUIZ: How to Market Your Book on Social Media

by Penny Sansevieri | Jan 28, 2020 | Book Marketing Basics, Social Media for Authors

Reading Time: 6 minutesSocial media for authors can be tricky; you can’t just take blanket social media advice and assume it works for how to market your book, and your personality type, and the kinds of people you want to reach. So how do you get smart about using...
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Recent Articles

  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors
  • Author Scams: How to Spot Fake Book Marketing Offers
  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works

Recent Posts

  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors
  • Author Scams: How to Spot Fake Book Marketing Offers
  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works

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