by Penny Sansevieri | May 6, 2020 | Book Marketing Basics
Reading Time: 4 minutesConsumers love a deal, which is why eBook promotions, book bundles, and the like really help to push a book to new readers and need to make it into your plan when deciding how to market a book. Which is why I love promotions like BOGOs – buy...
by Penny Sansevieri | Apr 29, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics, Getting More Book Reviews
Reading Time: 5 minutesWhen authors ask me about Amazon book promotion, reviews always come up. As authors we always want them, and the more the better. But reviews are harder to come by and it’s easy to give up or stop too soon. I have authors contact me about Amazon...
by Penny Sansevieri | Apr 15, 2020 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 4 minutesLocal marketing is, for many authors, a last consideration when it comes to figuring out how to sell self-published books. We all think of marketing to the masses, right? Going national, even international. And while all of that is great, and...
by Penny Sansevieri | Apr 1, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 6 minutesCongratulations, your title is finally up on Amazon and you’re wondering how to market a self-published book! Whether it’s your first book, or your fifteenth, it’s still a rush to see your book finally listed and ready for sale. And while this...
by Penny Sansevieri | Mar 25, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 5 minutesNow is the time to focus on how to market a self-published book while so many of us are home and looking for something to keep us busy. Entertainment needs are at an all-time high. Also consider this: most (if not all) TV shows and movies have...
by Penny Sansevieri | Mar 18, 2020 | Book Marketing Basics, Social Media for Authors
Reading Time: 4 minutesRight now, the world is a little crazy but your book marketing and promotion doesn’t have to be. Yes, coronavirus fears have caused hundreds of events to cancel or postpone, and when the big kahuna of them all, The London Book Fair canceled last...