by Penny Sansevieri | Feb 3, 2022 | Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesI thought I would give you a head start on some March Observances that feature reader and book-centric themes to support your author branding and content ideas! Just like my full-length monthly observances posts, use these holidays as...
by Penny Sansevieri | Jan 20, 2022 | Bestseller Essentials, Book Marketing Basics
Reading Time: 4 minutesHiring a book publicist can be tricky, I get it. The options are often confusing and, for many authors, this is a very new endeavor. But I can tell you that the best book marketing campaigns are created and executed when the author, and the...
by Penny Sansevieri | Jan 4, 2022 | Bestseller Essentials, Book Marketing Basics
Reading Time: 6 minutesWhether they’re releasing the first – or fiftieth – many authors rely heavily on advertising to launch their book. And while advertising can be helpful, it’s often not used strategically enough to move the needle. A lot of...
by Penny Sansevieri | Dec 9, 2021 | Book Marketing Basics
Reading Time: 9 minutesI love doing end of the year predictions! It’s so fun to see how far we’ve come and where the industry is going- so without further ado, here are my 22 book marketing predictions for 2022! 1. Audio books It’s no secret that audio books are...
by Penny Sansevieri | Dec 7, 2021 | Book Marketing Basics
Reading Time: 2 minutesIt’s easy to become overwhelmed when launching a new book. It can become all-consuming until the point where it seems your entire world revolves around this one book. But, fear not! It doesn’t have to be this way. Learn from my experience and...
by Penny Sansevieri | Nov 16, 2021 | Book Marketing Basics
Reading Time: 6 minutesWhen it comes to how to market a book, there’s a lot of industry “jargon” – like the terms ARCs and Galleys. And what’s even more confusing is how and when to use them! First let’s discuss what these key marketing tools are. ARCs and Galleys...