by Penny Sansevieri | Nov 9, 2021 | Book Marketing Basics
Reading Time: 3 minutesBook Marketing always seems complicated, doesn’t it? But the truth is that the best book marketing strategies are the ones we so often overlook – and they’re simple, even deceptively simple. And the best part is that it doesn’t require you to...
by Penny Sansevieri | Nov 2, 2021 | Book Marketing Basics
Reading Time: 3 minutesA lot of authors hire out book marketing services not just because they don’t know how to do the work, but because they’re also strapped for time. But what if you have the time, or don’t have a lot to invest yet, what do you do? Ideally, you’d...
by Penny Sansevieri | Oct 14, 2021 | Bestseller Essentials, Book Marketing Basics
Reading Time: 2 minutesSelf-publishing a book is a major accomplishment. You pour your heart and soul and hours of your life into creating something that’s explicitly designed to be judged by the public. Virtual fist bump to you! But deciding to join the publishing...
by Penny Sansevieri | Oct 12, 2021 | Author Branding, Book Marketing Basics
Reading Time: 3 minutesIt’s easy to get caught up in the “big stuff” you need to do to market your book, but there are a lot of great (and free) book marketing strategies that can move the needle, too. These strategies, while seemingly simple, can really help boost...
by Penny Sansevieri | Sep 30, 2021 | Author Branding, Book Marketing Basics
Reading Time: 2 minutesA lot of authors are desperate to figure out how to market a book the right way, but too often the sole focus is on sales–and that’s typically the biggest misstep an author can make–aside from not marketing a book at all. Let me explain! Sales...
by Penny Sansevieri | Sep 21, 2021 | Book Marketing Basics
Reading Time: 3 minutesA Goodreads author page, done right, can be one of the most influential tools in your marketing plan. To start, Goodreads is owned by Amazon, and even if you have a love-hate relationship with the retail giant, they’re still the ones selling the...