by Penny Sansevieri | May 13, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesI love goals. I love them so much I actually have a goal book, like a journal, where I keep all of my goals. I’m actually kind of addicted. And like every author out there, I want to sell more books. But creating goals that actually contribute...
by Penny Sansevieri | May 8, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 9 minutesBook promotion has changed a lot over the years, as have the author marketing strategies companies offer. Part of the reason for that is due to the surge of books that we see everyday in the marketplace. We know from experience that not only...
by Penny Sansevieri | May 1, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 8 minutesAuthors often tell me that their first goal in marketing is to go after early endorsements for their book. It’s a great goal, but sometimes a confusing process. Getting high-profile people to blurb or endorse your book can add a lot of value to...
by Penny Sansevieri | Apr 29, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesAre you ready for the ultimate truth? Well, here it is: nobody is born famous. Unless you’re already a house-hold name, achieving self-publishing a book successfully takes dedication, but not the kind you should be afraid of, or discouraged by,...
by Penny Sansevieri | Apr 17, 2019 | Bestseller Essentials
Reading Time: 5 minutesNot everyone may say it, but it’s in everybody’s dreams to see their published books on a shelf in a independent bookstores. This desire is justified: obviously, every one of us wants to go down in history as a person who wrote a bestseller or...
by Penny Sansevieri | Apr 16, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesHaving a good website is something many authors struggle with, which I understand, but the effect it can have on your book sales cannot be ignored. Maybe you’ve been plugging away at your book promotion for a while, or perhaps you’re just...