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5 Best Book Promotion Strategies for Romance Authors

5 Best Book Promotion Strategies for Romance Authors

by Penny Sansevieri | Jul 24, 2019 | Bestseller Essentials, Book Marketing Basics

Reading Time: 8 minutesI’m so excited to be teaching a class around book promotion at Romance Writers of America this week in New York, which has inspired me to write this post for the many, many awesome romance authors out there! Romance writing is such a unique...
Book Promotion Ideas to Fix 5 Common Author Headaches

Book Promotion Ideas to Fix 5 Common Author Headaches

by Penny Sansevieri | Jul 17, 2019 | Bestseller Essentials, Book Marketing Basics

Reading Time: 5 minutesIt’s hard to get your book out there, I know this first hand, and you get desperate to come up with book promotion ideas to solve all your problems. When my first book published 18 years ago, I was terrified. One night I had a dream that my book...
Why Your Book Marketing Plan Should Include a Newsletter

Why Your Book Marketing Plan Should Include a Newsletter

by Penny Sansevieri | May 28, 2019 | Bestseller Essentials, Book Marketing Basics

Reading Time: 6 minutesMany authors I’ve consulted with recently about their book marketing plan have reported that their advertising, across multiple platforms including social media, Bookbub and Amazon, to name just a few, has really gotten less effective, or...
How Focused Goals Will Sell More Books

How Focused Goals Will Sell More Books

by Penny Sansevieri | May 13, 2019 | Bestseller Essentials, Book Marketing Basics

Reading Time: 5 minutesI love goals. I love them so much I actually have a goal book, like a journal, where I keep all of my goals. I’m actually kind of addicted. And like every author out there, I want to sell more books. But creating goals that actually contribute...
10 Smart Author Marketing Strategies that Work

10 Smart Author Marketing Strategies that Work

by Penny Sansevieri | May 8, 2019 | Bestseller Essentials, Book Marketing Basics

Reading Time: 9 minutesBook promotion has changed a lot over the years, as have the author marketing strategies companies offer. Part of the reason for that is due to the surge of books that we see everyday in the marketplace. We know from experience that not only...
Guide to Getting Celebrity Endorsements, Forewords and Early Reviews

Guide to Getting Celebrity Endorsements, Forewords and Early Reviews

by Penny Sansevieri | May 1, 2019 | Bestseller Essentials, Book Marketing Basics

Reading Time: 8 minutesAuthors often tell me that their first goal in marketing is to go after early endorsements for their book. It’s a great goal, but sometimes a confusing process. Getting high-profile people to blurb or endorse your book can add a lot of value to...
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