Why Your Book Marketing Plan Should Include a Newsletter
Reading Time: 6 minutesMany authors I’ve consulted with recently about their book marketing plan have reported that their advertising, across multiple platforms including social media, Bookbub and Amazon, to name just a few, has really gotten less effective, or...
How Focused Goals Will Sell More Books
Reading Time: 5 minutesI love goals. I love them so much I actually have a goal book, like a journal, where I keep all of my goals. I’m actually kind of addicted. And like every author out there, I want to sell more books. But creating goals that actually contribute...
10 Smart Author Marketing Strategies that Work
Reading Time: 9 minutesBook promotion has changed a lot over the years, as have the author marketing strategies companies offer. Part of the reason for that is due to the surge of books that we see everyday in the marketplace. We know from experience that not only...
Guide to Getting Celebrity Endorsements, Forewords and Early Reviews
Reading Time: 8 minutesAuthors often tell me that their first goal in marketing is to go after early endorsements for their book. It’s a great goal, but sometimes a confusing process. Getting high-profile people to blurb or endorse your book can add a lot of value to...
Self-Publishing a Book Successfully Relies These Factors
Reading Time: 5 minutesAre you ready for the ultimate truth? Well, here it is: nobody is born famous. Unless you’re already a house-hold name, achieving self-publishing a book successfully takes dedication, but not the kind you should be afraid of, or discouraged by,...
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