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Book Marketing Costs: Investment or Waste of Money?

Book Marketing Costs: Investment or Waste of Money?

by Penny Sansevieri | Mar 6, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 2 minutesYou’ve poured your heart, time, and creativity into your book—now what? Investing in book marketing and publicity isn’t just about spending money; it’s about giving your book the best possible chance to reach readers. But why does book marketing...
Book Marketing Costs: Investment or Waste of Money?

How to Get Your Author Website to Rank on Google

by Penny Sansevieri | Feb 28, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 2 minutesWe spend a lot of time talking about Amazon (and that matters), but when was the last time you searched for your name or book on Google? Did your author website show up? Or is it getting lost in the vast expanse of the internet? While Amazon...
The Author Media Kit: Why You Need One and How to Make It Stand Out

The Author Media Kit: Why You Need One and How to Make It Stand Out

by Penny Sansevieri | Feb 18, 2025 | Being in Business as an Author

Reading Time: 5 minutesCrafting and promoting your book can feel like a full-time job, especially when it comes to grabbing the attention of media, bloggers, bookstores, events, and influencers. That’s why I love it when author’s take the extra step to create their...
Book Marketing Costs: Investment or Waste of Money?

How to Resurrect a Book That’s Dead in the Water

by Penny Sansevieri | Feb 14, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 2 minutesIs your book drowning in the endless ocean of Amazon titles? If it feels like your hard work is sinking into obscurity, you’re not alone. In this episode, we dive deep into the chilling reality of a book lost at sea—why it happens, the warning...
Book Marketing Costs: Investment or Waste of Money?

Cracking the Code: How to Get Your Book in Libraries

by Penny Sansevieri | Feb 6, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 2 minutesDreaming of getting your book in libraries—and even appearing there in person to meet eager readers? This episode is for you! We’re unlocking the secrets to getting your title onto library shelves, plus sharing insider tips on securing author...
Book Marketing Costs: Investment or Waste of Money?

Substack for Authors: Should You Add This Platform to Your Toolkit?

by Penny Sansevieri | Jan 23, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 2 minutesIn a crowded digital landscape, authors are always on the hunt for new ways to reach readers. Substack has risen as a newsletter platform that promises creative freedom and direct audience connection—but is it right for you? In this episode,...
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Recent Articles

  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays
  • Why Local Book Marketing Is One of the Most Overlooked Strategies for Selling More Books
  • When Should You Hire a Book Marketing Company? 9 Signs You Need Professional Help

  • Inside the Campaign: Real Book Marketing Strategy in Action

Recent Posts

  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays
  • Why Local Book Marketing Is One of the Most Overlooked Strategies for Selling More Books
  • When Should You Hire a Book Marketing Company? 9 Signs You Need Professional Help

  • Inside the Campaign: Real Book Marketing Strategy in Action

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