by Penny Sansevieri | Jun 11, 2024 | Being in Business as an Author
Reading Time: 3 minutesIt’s hard to believe but the holidays are only six months away so it makes sense to start thinking about how to sell more books during the shopping season. Now is a good time to get ready to hit that market. As an author, your success...
by Penny Sansevieri | Feb 27, 2024 | Being in Business as an Author
Reading Time: 5 minutesFor a lot of authors, running ads feels like a solid book marketing plan. Let the ad do the work, yes? In theory that sounds like a good idea. But does it sell books? This is where it gets tricky. If you’re figuring out how to advertise a...
by Penny Sansevieri | Feb 20, 2024 | Being in Business as an Author
Reading Time: 5 minutesEmbarking on the journey from writing books to publishing them can be both thrilling and intimidating. There are a lot of options out there and we live in an era where anyone can get published, so there are lots of options (and a lot of...
by Penny Sansevieri | Jan 23, 2024 | Being in Business as an Author
Reading Time: 4 minutesLet’s face it, self-publishing is a thrill ride with a lot of ups and downs. You’ve poured your heart and soul into your book, built your online author platform, and maybe even racked up some impressive Amazon rankings. But...
by Penny Sansevieri | Jan 16, 2024 | Being in Business as an Author
Reading Time: 5 minutesSelf-publishing a book is an exciting thing – I just put my latest book up on Amazon in early January and there’s nothing like it! It was a delayed release, I was honestly hoping to get it out in Q4 of 2023 but I didn’t. Why? Because I needed to...
by Penny Sansevieri | Jan 9, 2024 | Being in Business as an Author
Reading Time: 5 minutesIn today’s digital age, your author website is a crucial component of your brand, acting as a virtual gateway for readers to explore your world. It’s not only a gateway to you, the author, but it’s also one of the best book marketing tools...