How to Be Successful and Run a Business as an Author

How to Be a Successful Author in Today’s Market

by Penny Sansevieri | Jan 2, 2024 | Being in Business as an Author

Reading Time: 3 minutesEvery client I work with wants to figure out how to be a successful author, and I’m proud to be a part of that (extremely) educational journey because it’s usually a lot more complex than people think. But the good news is that as...

7 Best Ways to Promote Your Book: A Comprehensive Guide

by Penny Sansevieri | Dec 12, 2023 | Being in Business as an Author

Reading Time: 5 minutesThere isn’t a magic bullet to promoting a book, unfortunately, I wish there was! So for all the hype that’s out there about certain strategies, the things that sell books are the smart, foundational strategies that help support testing other...

15 Must-Have Tools for Authors Plus Bonus Downloads

by Penny Sansevieri | Nov 28, 2023 | Being in Business as an Author

Reading Time: 5 minutesI love tools for authors that make the book marketing journey easier, not more complicated (and those are out there!) and though I’ve done similar lists before, I feel like these resources always keep growing and expanding, which is great! This...

From Zero to Bestseller: Creating a Foolproof Book Marketing Plan

by Penny Sansevieri | Nov 7, 2023 | Being in Business as an Author

Reading Time: 6 minutesAre you looking to turn your book into a bestseller? Let’s walk through the process of creating a foolproof book marketing plan that will skyrocket your chances of success! Whether you’re a first-time author, or have a few titles under...

How to Self-Publish a Book on Amazon with Your Future Success in Mind

by Penny Sansevieri | Sep 26, 2023 | Being in Business as an Author

Reading Time: 3 minutesWhether you’re using a hybrid publisher, an indie publisher, or figuring out how to self-publish a book on Amazon directly, there are steps to success you can’t ignore. And while the technicalities of uploading your book to Amazon are crucial,...

Amazon Author Page Tips for 2026: What Really Matters Now

by Penny Sansevieri | Aug 8, 2023 | Amazon Updates & Marketing Tips, Being in Business as an Author

Reading Time: 6 minutesIf you’re an author, your Amazon Author Page isn’t just another profile — it’s one of the most powerful pieces of (free) real estate you control on the world’s largest bookstore. Amazon continues to dominate the book market — accounting for...