How to Be Successful and Run a Business as an Author

How to Advertise a Book: Tips to Save You Money

by Penny Sansevieri | Feb 27, 2024 | Being in Business as an Author

Reading Time: 5 minutesFor a lot of authors, running ads feels like a solid book marketing plan. Let the ad do the work, yes? In theory that sounds like a good idea. But does it sell books? This is where it gets tricky. If you’re figuring out how to advertise a...

From Writer to Published Author: Exploring the Pros and Cons of Self-Publishing

by Penny Sansevieri | Feb 20, 2024 | Being in Business as an Author

Reading Time: 5 minutesEmbarking on the journey from writing books to publishing them can be both thrilling and intimidating. There are a lot of options out there and we live in an era where anyone can get published, so there are lots of options (and a lot of...

How to Sell Self-Published Books to Bookstores

by Penny Sansevieri | Jan 23, 2024 | Being in Business as an Author

Reading Time: 4 minutesLet’s face it, self-publishing is a thrill ride with a lot of ups and downs. You’ve poured your heart and soul into your book, built your online author platform, and maybe even racked up some impressive Amazon rankings. But...

Self-Publishing a Book: 6 Critical Things Every Author Must Prepare For

by Penny Sansevieri | Jan 16, 2024 | Being in Business as an Author

Reading Time: 5 minutesSelf-publishing a book is an exciting thing – I just put my latest book up on Amazon in early January and there’s nothing like it! It was a delayed release, I was honestly hoping to get it out in Q4 of 2023 but I didn’t. Why? Because I needed to...

10 Tips for Creating a Successful Author Website

by Penny Sansevieri | Jan 9, 2024 | Being in Business as an Author

Reading Time: 5 minutesIn today’s digital age, your author website is a crucial component of your brand, acting as a virtual gateway for readers to explore your world. It’s not only a gateway to you, the author, but it’s also one of the best book marketing tools...

How to Be a Successful Author in Today’s Market

by Penny Sansevieri | Jan 2, 2024 | Being in Business as an Author

Reading Time: 3 minutesEvery client I work with wants to figure out how to be a successful author, and I’m proud to be a part of that (extremely) educational journey because it’s usually a lot more complex than people think. But the good news is that as...