How to Be Successful and Run a Business as an Author

Top 10 Challenges Authors Face When Marketing a Book – and the Solutions

by Penny Sansevieri | Aug 1, 2023 | Being in Business as an Author

Reading Time: 8 minutesMarketing a book properly is equally as important as writing an excellent book in the first place, they go hand in hand, and one element alone won’t bring you success. But marketing a book can also feel like a second job, and a confusing one at...

How to Market a Book for a More Successful Launch

by Penny Sansevieri | Jul 11, 2023 | Being in Business as an Author

Reading Time: 5 minutesWhen it comes to figuring out how to market a book leading up a launch – there are a lot of different philosophies out there (and some conflicting advice). Just know that not every approach may work for your unique author platform, because not...

Quiz: Test your Author and Book Marketing Knowledge

by Penny Sansevieri | Jun 27, 2023 | Being in Business as an Author

Reading Time: < 1 minuteAuthor and book marketing can feel like a roller coaster, sometimes you’re nailing it, and other times you’re staring at your computer trying to figure out something interesting to say to your fans, or trying to come up with a...

How to Market a Self-Published Book: 4 Cornerstones to Success

by Penny Sansevieri | May 9, 2023 | Being in Business as an Author

Reading Time: 4 minutesFiguring out how to market a self-published book can be a daunting task for debut and veteran authors alike. Mostly because the goalposts are consistently getting moved. But with the right strategies in place, you can effectively promote your...

How to Market a Book: 7 Tips for Strategic Pricing

by Penny Sansevieri | May 2, 2023 | Being in Business as an Author

Reading Time: 5 minutesPricing your book can be a daunting task and authors don’t realize how much this factors into how to market a book correctly. Pricing is the cornerstone of good book marketing. Yes, you want to make sure that you’re earning enough money to...

Pitching a Book for Film Rights: What Should You Expect?

by Penny Sansevieri | Apr 4, 2023 | Being in Business as an Author

Reading Time: 7 minutesA lot of authors ask me about pitching a book for film rights, and I always bristle at this topic. Why? Because more often than not it’s jumping the gun. Book reviewers, online influencers, media, and especially film studios, want a sure...