Reading Time: 4 minutesIt’s no secret that book publicity and book marketing options are confusing. There’s a lot out there and while some of it is great, a lot of it isn’t. And if you’re going to invest in your book (and you should), you want to make sure that you’re...
Reading Time: 7 minutesLet’s face it, marketing a self-published book is confusing. There are a lot of options and the majority of them are confusing. There is no straight line to promoting a book. And while a lot of authors believe that marketing a...
Reading Time: 8 minutesAuthors are often terribly unprepared for the process and the cost of self-publishing a book. There is no single reason for why this happens, though a lot can be attributed to the fact that authors just don’t realize how many moving parts...
Reading Time: 3 minutesIt’s hard to believe but the holidays are only six months away so it makes sense to start thinking about how to sell more books during the shopping season. Now is a good time to get ready to hit that market. As an author, your success...
Reading Time: 5 minutesFor a lot of authors, running ads feels like a solid book marketing plan. Let the ad do the work, yes? In theory that sounds like a good idea. But does it sell books? This is where it gets tricky. If you’re figuring out how to advertise a...
Reading Time: 5 minutesEmbarking on the journey from writing books to publishing them can be both thrilling and intimidating. There are a lot of options out there and we live in an era where anyone can get published, so there are lots of options (and a lot of...
