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Podcasts for Authors: 5 Types of Shows to Add to your Podcast Listening Library

Podcasts for Authors: 5 Types of Shows to Add to your Podcast Listening Library

by Penny Sansevieri | Jan 7, 2025 | Being in Business as an Author

Reading Time: 3 minutesStepping into the world of podcasting as an author is like finding a library with a voice. Podcasts offer a blend of advice, inspiration, and insider knowledge that can fuel your journey from writing to publishing success. Whether you’re trying...
Choosing Book Publicity Services to Support Your Author Goals

Choosing Book Publicity Services to Support Your Author Goals

by Penny Sansevieri | Sep 10, 2024 | Being in Business as an Author

Reading Time: 4 minutesIt’s no secret that book publicity and book marketing options are confusing. There’s a lot out there and while some of it is great, a lot of it isn’t. And if you’re going to invest in your book (and you should), you want to make sure that you’re...
Step-by-Step: How to Successfully Market a Self-Published Book

Step-by-Step: How to Successfully Market a Self-Published Book

by Penny Sansevieri | Aug 6, 2024 | Being in Business as an Author

Reading Time: 7 minutesLet’s face it, marketing a self-published book is confusing. There are a lot of options and the majority of them are confusing. There is no straight line to promoting a book. And while a lot of authors believe that marketing a...
Cost of Self-Publishing a Book: 10 Tips for Planning and Budgeting

Cost of Self-Publishing a Book: 10 Tips for Planning and Budgeting

by Penny Sansevieri | Jul 9, 2024 | Being in Business as an Author

Reading Time: 8 minutesAuthors are often terribly unprepared for the process and the cost of self-publishing a book. There is no single reason for why this happens, though a lot can be attributed to the fact that authors just don’t realize how many moving parts...
How to Sell More Books During the Holidays

How to Sell More Books During the Holidays

by Penny Sansevieri | Jun 11, 2024 | Being in Business as an Author

Reading Time: 3 minutesIt’s hard to believe but the holidays are only six months away so it makes sense to start thinking about how to sell more books during the shopping season. Now is a good time to get ready to hit that market. As an author, your success...
How to Advertise a Book: Tips to Save You Money 

How to Advertise a Book: Tips to Save You Money 

by Penny Sansevieri | Feb 27, 2024 | Being in Business as an Author

Reading Time: 5 minutesFor a lot of authors, running ads feels like a solid book marketing plan. Let the ad do the work, yes? In theory that sounds like a good idea. But does it sell books? This is where it gets tricky. If you’re figuring out how to advertise a...
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