How to Get Into Indie Bookstores: Build Relationships, Sell More Books, and Support Literary Communities

by Penny Sansevieri | Apr 15, 2025 | Book Marketing Basics

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In this episode of the Book Marketing Tips & Author Success podcast, Penny Sansevieri and Amy Cornell uncover the often-overlooked opportunity that could take your book sales and author platform to the next level: independent bookstores. If you’ve been wondering how to get into indie bookstores, this episode is your definitive guide.

Getting your book onto indie bookstore shelves is about more than just distribution—it’s about creating real connections and becoming a valued partner in a store’s literary ecosystem. Indie bookstores aren’t just retailers; they’re cultural hubs that offer authors visibility, credibility, and a direct line to passionate readers. And best of all? These connections can lead to long-term exposure, word-of-mouth sales, and even event opportunities.

Here’s what you’ll learn about how to get into indie bookstores:

Start Local and Social: Why following your neighborhood indie bookstore on social media, subscribing to their newsletter, and engaging with their events builds familiarity—and trust.

Events with a Twist: Learn how authors are getting involved in everything from book-themed wine tastings to store-hosted dinners and book clubs that open doors to organic promotion.

The Professional Pitch: What goes into a polished, compelling one sheet—and why it’s a must-have when introducing your book to bookstore staff or buyers.

Show Up, Drop In: Why visiting in person (with a review copy in hand) makes a memorable impression—and increases your odds of shelf space or event consideration.

Think Like a Partner, Not a Pitch: How to position yourself as an ally to the store’s mission, not just another author trying to make a sale.

Distribution Details Matter: Why your book must be available via Ingram, set up as returnable, and professionally packaged with a strong cover design.

Expand Your Definition of “Local”: Discover how to thoughtfully approach indie bookstores beyond your zip code, using connections, themes, or regional relevance to your advantage.

Penny and Amy go beyond the “how” to explore the “why” behind getting into indie bookstores. This isn’t about dropping off a book and disappearing—it’s about becoming a literary citizen: showing up, engaging with your local literary scene, and supporting booksellers as they support you.

If you’ve been asking how to get into indie bookstores, or if you’ve tried and haven’t had much luck, this episode will give you the clarity, tools, and mindset shift you need to succeed.

Tune in and learn how to create meaningful bookstore partnerships that elevate your author brand, grow your readership, and keep your book selling long after launch day.