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Why Categories Are Critical to Your Amazon Book Promotion

Why Categories Are Critical to Your Amazon Book Promotion

by Penny Sansevieri | Oct 19, 2021 | Amazon Updates & Marketing Tips

Reading Time: 3 minutesWhen it comes to Amazon book promotion, we talk a lot about keywords – but not as much about book categories. But they’re equally important because book categories are the “shelving” of your book. Think of when you walk into a bookstore...
Smarter Book Promotion on Amazon with Seasonal Ads

Smarter Book Promotion on Amazon with Seasonal Ads

by Penny Sansevieri | Aug 24, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 4 minutesIt’s no secret that I love Amazon ads, but when it comes to book promotion on Amazon, there’s nothing better than seasonal promotion–and seasonal ads. When marketing professionals talk about seasonal promotion, our minds immediately go to...
How to Market a Self-Published Book Using Kindle vs Kindle Unlimited

How to Market a Self-Published Book Using Kindle vs Kindle Unlimited

by Penny Sansevieri | Aug 19, 2021 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 2 minutesKindle vs Kindle Unlimited is a recap of Understanding Kindle vs.Kindle Unlimited, a recent episode on our Book Marketing Tips & Author Success podcast. Be sure to download and listen to the show for all the details, recommendations, and...
How to Sell Books on Amazon With Pre-Order Strategies

How to Sell Books on Amazon With Pre-Order Strategies

by Penny Sansevieri | Aug 10, 2021 | Amazon Updates & Marketing Tips

Reading Time: 5 minutesI think of all of the book launch strategies we’ve ever done, the pre-order is one of the most misunderstood. When it comes to how to sell books on Amazon – you can’t beat a short, but well-planned out pre-order. I talk to a lot of authors who...
A+ Content Now Available to Self-Published Authors

A+ Content Now Available to Self-Published Authors

by Penny Sansevieri | Aug 4, 2021 | Amazon Updates & Marketing Tips, Bestseller Essentials

Reading Time: 4 minutesIt’s a really exciting time for authors who really want to push their books to the next level with Amazon book marketing because they just announced the arrival of A+ Content for KDP authors. What is A+ Content? A Definition and Examples....
The Small Changes That Can Amp up your Book Promotion on Amazon

The Small Changes That Can Amp up your Book Promotion on Amazon

by Penny Sansevieri | Jul 6, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 5 minutesWhen it comes book marketing, nothing seems more complicated than book promotion on Amazon – but it doesn’t have to be. When it comes to Amazon, details really matter to your reader, and I’m always surprised at how many book pages that I see...
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Recent Articles

  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works
  • The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team
  • Book Marketing Companies: How to Choose the Right One (And Avoid Costly Mistakes)

Recent Posts

  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works
  • The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team
  • Book Marketing Companies: How to Choose the Right One (And Avoid Costly Mistakes)

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