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Promoting a Book on Amazon Just Got Easier with the New Advertising Updates

Promoting a Book on Amazon Just Got Easier with the New Advertising Updates

by Penny Sansevieri | Apr 5, 2022 | Amazon Updates & Marketing Tips

Reading Time: 7 minutesIn the last couple of weeks, Amazon changed their advertising dashboard, opening it up to any author – regardless of how they’re published – making the whole goal of promoting a book on Amazon even easier. You can now access the...
QUIZ: How Will This Amazon Ads Update Impact Author Marketing?

QUIZ: How Will This Amazon Ads Update Impact Author Marketing?

by Penny Sansevieri | Mar 24, 2022 | Amazon Updates & Marketing Tips

Reading Time: 2 minutesYou’ve probably heard by now, the Amazon ads team just opened up Amazon ads to every author. Previously you had to be a KDP author to get this, but now everyone from traditionally published authors to independently published authors can...
QUIZ: How to Turn Browsers into Buyers while Boosting Book Publicity

QUIZ: How to Turn Browsers into Buyers while Boosting Book Publicity

by Penny Sansevieri | Mar 10, 2022 | Amazon Updates & Marketing Tips

Reading Time: 2 minutesAuthors are constantly reaching out to us asking for advice on generating more book publicity or figuring out why their books aren’t selling on Amazon. It is also our number one requested topic for our Book Marketing & Author Success...
Wait! Are You Ready to Start Promoting on Amazon

Wait! Are You Ready to Start Promoting on Amazon

by Penny Sansevieri | Nov 4, 2021 | Amazon Updates & Marketing Tips

Reading Time: 2 minutesWait! Are You Ready to Start Promoting on Amazon, is a recap of “5 Reasons Not to Put Your Book on Amazon Until You’re Ready to Promote It,” a recent episode on our Book Marketing Tips & Author Success podcast. We give more...
Why Categories Are Critical to Your Amazon Book Promotion

Why Categories Are Critical to Your Amazon Book Promotion

by Penny Sansevieri | Oct 19, 2021 | Amazon Updates & Marketing Tips

Reading Time: 3 minutesWhen it comes to Amazon book promotion, we talk a lot about keywords – but not as much about book categories. But they’re equally important because book categories are the “shelving” of your book. Think of when you walk into a bookstore...
Smarter Book Promotion on Amazon with Seasonal Ads

Smarter Book Promotion on Amazon with Seasonal Ads

by Penny Sansevieri | Aug 24, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 4 minutesIt’s no secret that I love Amazon ads, but when it comes to book promotion on Amazon, there’s nothing better than seasonal promotion–and seasonal ads. When marketing professionals talk about seasonal promotion, our minds immediately go to...
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Recent Posts

  • Overwhelmed by Book Marketing? Here’s How to Get Unstuck
  • What Bestselling Authors Know About Getting Readers to Click Buy
  • 7 Signs You’re Not Ready for Professional Book Promotion
  • How Amazon AI Is Changing Book Discoverability (And What Authors Need to Do About It)
  • Amazon Book Optimization Case Study: Making a Book Page Easier for Readers — and Retail Systems — to Understand

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