by Penny Sansevieri | Oct 19, 2021 | Amazon Updates & Marketing Tips
Reading Time: 3 minutesWhen it comes to Amazon book promotion, we talk a lot about keywords – but not as much about book categories. But they’re equally important because book categories are the “shelving” of your book. Think of when you walk into a bookstore...
by Penny Sansevieri | Aug 24, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 4 minutesIt’s no secret that I love Amazon ads, but when it comes to book promotion on Amazon, there’s nothing better than seasonal promotion–and seasonal ads. When marketing professionals talk about seasonal promotion, our minds immediately go to...
by Penny Sansevieri | Aug 19, 2021 | Amazon Updates & Marketing Tips, Podcast for Authors
Reading Time: 2 minutesKindle vs Kindle Unlimited is a recap of Understanding Kindle vs.Kindle Unlimited, a recent episode on our Book Marketing Tips & Author Success podcast. Be sure to download and listen to the show for all the details, recommendations, and...
by Penny Sansevieri | Aug 10, 2021 | Amazon Updates & Marketing Tips
Reading Time: 5 minutesI think of all of the book launch strategies we’ve ever done, the pre-order is one of the most misunderstood. When it comes to how to sell books on Amazon – you can’t beat a short, but well-planned out pre-order. I talk to a lot of authors who...
by Penny Sansevieri | Aug 4, 2021 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 4 minutesIt’s a really exciting time for authors who really want to push their books to the next level with Amazon book marketing because they just announced the arrival of A+ Content for KDP authors. What is A+ Content? A Definition and Examples....
by Penny Sansevieri | Jul 6, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 5 minutesWhen it comes book marketing, nothing seems more complicated than book promotion on Amazon – but it doesn’t have to be. When it comes to Amazon, details really matter to your reader, and I’m always surprised at how many book pages that I see...