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QUIZ: How Will This Amazon Ads Update Impact Author Marketing?

QUIZ: How Will This Amazon Ads Update Impact Author Marketing?

by Penny Sansevieri | Mar 24, 2022 | Amazon Updates & Marketing Tips

Reading Time: 2 minutesYou’ve probably heard by now, the Amazon ads team just opened up Amazon ads to every author. Previously you had to be a KDP author to get this, but now everyone from traditionally published authors to independently published authors can...
QUIZ: How to Turn Browsers into Buyers while Boosting Book Publicity

QUIZ: How to Turn Browsers into Buyers while Boosting Book Publicity

by Penny Sansevieri | Mar 10, 2022 | Amazon Updates & Marketing Tips

Reading Time: 2 minutesAuthors are constantly reaching out to us asking for advice on generating more book publicity or figuring out why their books aren’t selling on Amazon. It is also our number one requested topic for our Book Marketing & Author Success...
Wait! Are You Ready to Start Promoting on Amazon

Wait! Are You Ready to Start Promoting on Amazon

by Penny Sansevieri | Nov 4, 2021 | Amazon Updates & Marketing Tips

Reading Time: 2 minutesWait! Are You Ready to Start Promoting on Amazon, is a recap of “5 Reasons Not to Put Your Book on Amazon Until You’re Ready to Promote It,” a recent episode on our Book Marketing Tips & Author Success podcast. We give more...
Why Categories Are Critical to Your Amazon Book Promotion

Why Categories Are Critical to Your Amazon Book Promotion

by Penny Sansevieri | Oct 19, 2021 | Amazon Updates & Marketing Tips

Reading Time: 3 minutesWhen it comes to Amazon book promotion, we talk a lot about keywords – but not as much about book categories. But they’re equally important because book categories are the “shelving” of your book. Think of when you walk into a bookstore...
Smarter Book Promotion on Amazon with Seasonal Ads

Smarter Book Promotion on Amazon with Seasonal Ads

by Penny Sansevieri | Aug 24, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 4 minutesIt’s no secret that I love Amazon ads, but when it comes to book promotion on Amazon, there’s nothing better than seasonal promotion–and seasonal ads. When marketing professionals talk about seasonal promotion, our minds immediately go to...
How to Market a Self-Published Book Using Kindle vs Kindle Unlimited

How to Market a Self-Published Book Using Kindle vs Kindle Unlimited

by Penny Sansevieri | Aug 19, 2021 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 2 minutesKindle vs Kindle Unlimited is a recap of Understanding Kindle vs.Kindle Unlimited, a recent episode on our Book Marketing Tips & Author Success podcast. Be sure to download and listen to the show for all the details, recommendations, and...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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