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How to Sell Books on Amazon: Promoting Your Summer Read

How to Sell Books on Amazon: Promoting Your Summer Read

by Penny Sansevieri | May 18, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 3 minutesWhen it comes to how to sell books on Amazon, authors often forget to include the seasonal pivot in their book marketing plan. But there’s no time like the present to make a few tweaks and help get your book in front of new readers eager to add...
5 Ways Ads Improve Your Book Marketing on Amazon

5 Ways Ads Improve Your Book Marketing on Amazon

by Penny Sansevieri | May 11, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 3 minutesBook marketing on Amazon is critical, and ads are more popular than ever. But Amazon ads, when done right, have lots of advantages beyond the obvious ones! Let’s dig into a few examples that really inspire the work I do: Amazon Ads Give...
How to Market a Book While Keeping up With Amazon

How to Market a Book While Keeping up With Amazon

by Penny Sansevieri | Mar 25, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics, Podcast for Authors

Reading Time: 3 minutesHow to Market a Book While Keeping up With Amazon’s Recent Changes is a recap of “Changes to Amazon That Affect Your Search and Keyword Choices,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper...
How to Work More Reviews into Your Book Marketing Plan

How to Work More Reviews into Your Book Marketing Plan

by Penny Sansevieri | Feb 25, 2021 | Amazon Updates & Marketing Tips, Getting More Book Reviews

Reading Time: 3 minutesHow to Work More Reviews into Your Book Marketing Plan is a recap of “Getting Reviews is More Complex Than You Think – Plan Accordingly,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper into our...
The Biggest Mistake Authors Make When Self-Publishing a Book

The Biggest Mistake Authors Make When Self-Publishing a Book

by Penny Sansevieri | Feb 11, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics, Podcast for Authors

Reading Time: 3 minutesThe Biggest Mistake Authors Make When Self-Publishing a Book is a recap of “This is the One Biggest Mistake Authors Make. No, really.,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper into our discussion...
13 Book Marketing Ideas to Consider Before you Hit Publish

13 Book Marketing Ideas to Consider Before you Hit Publish

by Penny Sansevieri | Feb 9, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 8 minutesOne of the keys to a successful book marketing campaign (and one of the secrets of how to market a book) is PLANNING. And it doesn’t take a lot of effort, just a bit of time and looking ahead strategically. You poured a lot of effort into...
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Recent Posts

  • Overwhelmed by Book Marketing? Here’s How to Get Unstuck
  • What Bestselling Authors Know About Getting Readers to Click Buy
  • 7 Signs You’re Not Ready for Professional Book Promotion
  • How Amazon AI Is Changing Book Discoverability (And What Authors Need to Do About It)
  • Amazon Book Optimization Case Study: Making a Book Page Easier for Readers — and Retail Systems — to Understand

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