by Penny Sansevieri | Mar 25, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 5 minutesNow is the time to focus on how to market a self-published book while so many of us are home and looking for something to keep us busy. Entertainment needs are at an all-time high. Also consider this: most (if not all) TV shows and movies have...
by Penny Sansevieri | Mar 18, 2020 | Book Marketing Basics, Social Media for Authors
Reading Time: 4 minutesRight now, the world is a little crazy but your book marketing and promotion doesn’t have to be. Yes, coronavirus fears have caused hundreds of events to cancel or postpone, and when the big kahuna of them all, The London Book Fair canceled last...
by Penny Sansevieri | Mar 11, 2020 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 4 minutesDense and noisy news cycles can make it really hard to figure out how to pitch your book to media, but in reality, it can be a great opportunity to get your message out there! Keep in mind the below is just a preview of everything we covered on...
by Penny Sansevieri | Mar 4, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 3 minutesIn nearly 20 years in this book marketing business, I’ve been asked how to get your book noticed on Amazon more times than I can count. But the reality is, I still get surprised! Some books that you’d swear are a sure thing, never take...
by Penny Sansevieri | Mar 4, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 7 minutesOne thing we know for sure is when it comes to Amazon book promotion: everything matters. Your book cover, your book page (which I wrote about previously, link in the resources section below), your keywords/categories, ads, your also boughts...