by Penny Sansevieri | Sep 22, 2017 | Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesAs an indie author you have full control over your success and failure – which should be both daunting and liberating! Part of focusing that control should include your social media activity, because it’s key to building your brand and your fan...
by Penny Sansevieri | Sep 20, 2017 | Book Marketing Basics
Reading Time: 4 minutesAdding author events to your book marketing arsenal is a great way to build your local fan base and plant seeds for future sales and long-term support. Check out our posts on prepping and pitching events and unique venues, then use the below...
by Penny Sansevieri | Sep 15, 2017 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 3 minutesAmazon’s pre-order option for KDP indie authors is a fantastic foundation for your new release’s book marketing plan. There are a few things you want to keep in mind when exploring your options though, and how to best work a pre-order into your...
by Penny Sansevieri | Sep 13, 2017 | Book Marketing Basics
Reading Time: 4 minutesBuilding a website should be a cornerstone of your book marketing, but it’s quite another accomplishment to get Google to notice it. SEO rules have changed so much over the last few years, it’s hard to keep track of what’s really going to get...
by Penny Sansevieri | Sep 11, 2017 | Book Marketing Basics
Reading Time: 7 minutesWhen it comes to book marketing, there are a lot of fallacies. And by fallacies, I mean outright book marketing lies. Indie authors hear — and tell themselves — a lot of things that either don’t work, or simply aren’t true. In fact,...