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How to Work Awards and Contests into Your Book Marketing Plan

How to Work Awards and Contests into Your Book Marketing Plan

by Penny Sansevieri | Feb 18, 2021 | Book Marketing Basics

Reading Time: < 1 minuteHave you ever considered entering your book into a contest as part of your book marketing plan? Perhaps you’ve wondered what a book award could do for you? Book awards are often a great way to gain recognition for your book, and also...
What Authors Need to Understand about Publishing Options

What Authors Need to Understand about Publishing Options

by Penny Sansevieri | Feb 16, 2021 | Book Marketing Basics

Reading Time: 6 minutesAs authors, we’re really fortunate when it comes to getting our books out there because we have more book publishing options than ever. That’s the good news. The bad news is, not all of those options are good. A few years ago, I wrote a post on...
The Biggest Mistake Authors Make When Self-Publishing a Book

The Biggest Mistake Authors Make When Self-Publishing a Book

by Penny Sansevieri | Feb 11, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics, Podcast for Authors

Reading Time: 3 minutesThe Biggest Mistake Authors Make When Self-Publishing a Book is a recap of “This is the One Biggest Mistake Authors Make. No, really.,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper into our discussion...
13 Book Marketing Ideas to Consider Before you Hit Publish

13 Book Marketing Ideas to Consider Before you Hit Publish

by Penny Sansevieri | Feb 9, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 8 minutesOne of the keys to a successful book marketing campaign (and one of the secrets of how to market a book) is PLANNING. And it doesn’t take a lot of effort, just a bit of time and looking ahead strategically. You poured a lot of effort into...
How to Market a Book with a Pre-Order (Infographic)

How to Market a Book with a Pre-Order (Infographic)

by Penny Sansevieri | Feb 4, 2021 | Bestseller Essentials

Reading Time: < 1 minuteFiguring out how to market a book with a pre-order is critical for hitting new heights with your next book release. If you’ve never done a pre-order campaign, or your last one wasn’t successful, I have some tips for how to market your book...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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