by Penny Sansevieri | May 10, 2022 | Being in Business as an Author
Reading Time: 4 minutesI always feel like not enough is said about the pre-publication phase, especially when self-publishing a book. And I’m not talking about the early media pitching or anything like that. I mean the process of making sure you’re really ready to...
by Penny Sansevieri | May 5, 2022 | Author Branding
Reading Time: 3 minutesI get it; creating an author brand feels hard. Your brand is your promise to your readers. It’s how you show up in the world, and your platform needs to reflect this. Your brand encompasses your website, author newsletter, social media, and...
by Penny Sansevieri | May 3, 2022 | Social Media for Authors
Reading Time: 4 minutesWhen promoting your book on social media the most important thing you have to keep in mind is why people actually use social media. They use it to escape, to learn something, to laugh, to find like-minded people – but they typically don’t use it...
by Penny Sansevieri | Apr 28, 2022 | Podcast for Authors
Reading Time: 5 minutes We really designed this book marketing podcast episode around aspects of publishing and book marketing that we really see authors stressing about, and stressing about unnecessarily – or because there’s a lack of understanding of how this all...
by Penny Sansevieri | Apr 26, 2022 | Book Marketing Basics
Reading Time: 3 minutesI always love reading pieces on author success, especially when they offer juicy and easy-to-implement book marketing strategies that authors can dig into right away. And while some of this is always a tad obvious, it’s always worth a mention –...