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A Step-By-Step Guide to Using BookTok on TikTok for Book Marketing

A Step-By-Step Guide to Using BookTok on TikTok for Book Marketing

by Penny Sansevieri | Feb 7, 2023 | Social Media for Authors

Reading Time: 4 minutesIt’s hard to go to any publishing event, or read any news piece on the industry and not find some reference to BookTok which began its rise on TikTok in August of 2020. Not only had BookTok become an online sensation, the recommendations in this...
Getting Permission to Use Reviews, Blurbs and Likenesses

Getting Permission to Use Reviews, Blurbs and Likenesses

by Penny Sansevieri | Feb 2, 2023 | Book Marketing Basics

Reading Time: 2 minutesOn a recent minisode of our podcast for authors we covered permissions. We know, permissions aren’t fun or sexy – but they’re necessary, so stick with us. Any time you’re using someone else’s words, praise, input or...
AI in Publishing: What’s Really Going On?

AI in Publishing: What’s Really Going On?

by Penny Sansevieri | Jan 31, 2023 | Being in Business as an Author

Reading Time: 5 minutesUnless you’ve been living under a rock, you have probably heard a lot about AI in publishing in recent months. More specifically, AI (artificial intelligence) actually writing books, narrating audio books, and the like. If not, AI is here! And...
The Best Marketing Plans Don’t Waste Any Money

The Best Marketing Plans Don’t Waste Any Money

by Penny Sansevieri | Jan 26, 2023 | Podcast for Authors

Reading Time: 2 minutesWithout question, the best marketing plans for authors focus on the right things at the right time. Maybe that sounds obvious? But we talk to a lot of authors that find themselves in a tailspin of not know what to do, so they buy everything they...
Author Websites: 8 Mistakes That Are Costing You Book Sales

Author Websites: 8 Mistakes That Are Costing You Book Sales

by Penny Sansevieri | Jan 24, 2023 | Author Branding

Reading Time: 7 minutesI often talk about author websites being a must, anyone who is serious about succeeding and building a solid fan base needs one. But what gets overdramatized is that author websites must be flashy or expensive. They don’t. We tend to...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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