How to Promote Your Author Brand with a Press Release
Reading Time: 8 minutesIn the past, book marketing and publicity firms often favored doing a press release to promote an author’s brand or their latest release. Mainly because they’re so often used by other industries and news outlets to promote newsworthy...
The New Category Changes on Amazon
Reading Time: 2 minutesAmazon is constantly refining how readers discover books, and its latest changes point to one clear goal: making it easier for shoppers to find exactly what they’re looking for. While many authors focus on algorithms, keywords, or...
How to Market a Book for a More Successful Launch
Reading Time: 5 minutesWhen it comes to figuring out how to market a book leading up a launch – there are a lot of different philosophies out there (and some conflicting advice). Just know that not every approach may work for your unique author platform, because not...
“Doing Marketing” Versus Building and Growing Your Brand
Reading Time: < 1 minuteIt feels great to check marketing chores off your to-do list, but how do you know if what you’re doing is really worth your time? Are you really growing your brand in a way that will lead to sales? Focused and strategic marketing...
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