Creative Ideas for Booking More Author Events
Reading Time: 5 minutesAuthor events, including signings, talks, Q&As, presentations, and more, are always a great way to build support in your local community, build your fan base, and sell books. But as options for author events have narrowed, with dwindling...
Using Book Awards and Contests to Maximize Your Exposure
Reading Time: < 1 minuteWe love book contests, in fact, Penny has judged a few of them, including Writer’s Digest and IBPA’s Benjamin Franklin Awards! So this podcast is both a behind-the-scenes deep dive into book awards and contests, why you’d...
The Latest Changes to Amazon Book Categories
Reading Time: 4 minutesMany of you have already heard about the changes to Amazon book categories, but here’s a quick recap and my tips for navigating the changes and what’s to come! On Amazon, Kindle eBooks have long been the wild-wild-west, with few...
What is a Soft Launch Exactly and Should You Do One?
Reading Time: < 1 minuteMost of us have heard the term ‘soft launch’ before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? It’s often...
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