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What is a Soft Launch Exactly and Should You Do One?

What is a Soft Launch Exactly and Should You Do One?

by Penny Sansevieri | Jun 8, 2023 | Podcast for Authors

Reading Time: < 1 minuteMost of us have heard the term ‘soft launch’ before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? It’s often...
Indie Author Marketing: A Guide to Successful Self-Promotion

Indie Author Marketing: A Guide to Successful Self-Promotion

by Penny Sansevieri | Jun 6, 2023 | Author Branding

Reading Time: 6 minutesIndie author marketing can often seem like a daunting task. It’s hard to know where to begin and how to make sure your book is reaching its intended audience. Fortunately, with the right resources and strategies, indie author marketing can...
What is a Soft Launch Exactly and Should You Do One?

Book Distribution Finally Demystified

by Penny Sansevieri | Jun 1, 2023 | Podcast for Authors

Reading Time: < 1 minuteThere’s a lot of confusion around book distribution, and the terminology can be really confusing. So much has changed in recent years and a lot of what authors think they understand about distribution has antiquated ties to what it...
Author Tips: Creating a Stronger and More Consistent Brand

Author Tips: Creating a Stronger and More Consistent Brand

by Penny Sansevieri | May 30, 2023 | Author Branding

Reading Time: 1 minuteThere are thousands of author tips out there, so I know how overwhelming it can be to get a list of new ones – but I assure you these are going to speak to the core of what’s needed for a successful brand that will ensure success for...
What is a Soft Launch Exactly and Should You Do One?

5 Reasons Your Amazon Ads Aren’t Working

by Penny Sansevieri | May 25, 2023 | Podcast for Authors

Reading Time: < 1 minuteAmazon ads are super complex, and not because they’re impossible to figure out, but more because there are just so many aspects to understand before you can begin to sort out how they all work together to create a strategy that’s...
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Recent Articles

  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Fiction Book Marketing Case Study: Fixing the Retail Signals Holding a Book Back
  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays

Recent Posts

  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Fiction Book Marketing Case Study: Fixing the Retail Signals Holding a Book Back
  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays

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