“Doing Marketing” Versus Building and Growing Your Brand
Reading Time: < 1 minuteIt feels great to check marketing chores off your to-do list, but how do you know if what you’re doing is really worth your time? Are you really growing your brand in a way that will lead to sales? Focused and strategic marketing...
Quiz: Test your Author and Book Marketing Knowledge
Reading Time: < 1 minuteAuthor and book marketing can feel like a roller coaster, sometimes you’re nailing it, and other times you’re staring at your computer trying to figure out something interesting to say to your fans, or trying to come up with a...
Summer Promotion Ideas for Books Written for Kids and Teens
Reading Time: < 1 minute Despite what the “vibe” might be out there these days, parents are still really committed to reducing screen time for their kids, especially over summer break! If you’ve written a book for independent readers,...
Creative Ideas for Booking More Author Events
Reading Time: 5 minutesAuthor events, including signings, talks, Q&As, presentations, and more, are always a great way to build support in your local community, build your fan base, and sell books. But as options for author events have narrowed, with dwindling...
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