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Riding the Wave: How the Tsunami of Books Reshapes Book Publicity

Riding the Wave: How the Tsunami of Books Reshapes Book Publicity

by Penny Sansevieri | Apr 2, 2024 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 9 minutesIn my 25 years in business, book publicity has changed a lot – but in recent years it’s really seen a shift both in what we do to get our books out there, and how we execute book marketing campaigns. First, the bad news: there is a book...
Memoir vs. Self-Help: Choosing the Right Genre for Your Book

Memoir vs. Self-Help: Choosing the Right Genre for Your Book

by Penny Sansevieri | Mar 28, 2024 | Podcast for Authors

Reading Time: 2 minutesJoin us for a thought-provoking discussion on a common dilemma many memoir authors face: determining whether their book can be classified as self-help.  While storytelling and imparting wisdom often go hand in hand, understanding the nuances...
Memoir vs. Self-Help: Choosing the Right Genre for Your Book

Navigating the Unexpected: What Authors Need to Prepare For

by Penny Sansevieri | Mar 21, 2024 | Podcast for Authors

Reading Time: < 1 minuteJoin us for a candid discussion as we shine a light on the often-overlooked aspects of the author journey. In this episode, we tackle the things that many authors aren't adequately prepared for but are crucial to their success. From the...
The 8 Best Book Marketing Strategies Every Author Should Master (Updated for 2026)

The 8 Best Book Marketing Strategies Every Author Should Master (Updated for 2026)

by Penny Sansevieri | Mar 19, 2024 | Bestseller Essentials

Reading Time: 7 minutes People often ask me: What are the best book marketing strategies? In other words: How can I sell more books? The truth is, there’s never just one thing that sells books. Success comes from layering strategies—each one building on the other,...
Memoir vs. Self-Help: Choosing the Right Genre for Your Book

Author Education: Why it can Save you Money

by Penny Sansevieri | Mar 14, 2024 | Podcast for Authors

Reading Time: 2 minutesIn this episode, we delve into a crucial but often overlooked aspect of being an author: education in publishing. And we get it, it’s another thing to learn. But it’s crucial to your success and we’ll unpack why. But don’t worry, you...
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