by Penny Sansevieri | Feb 4, 2025 | Getting More Media Coverage
Reading Time: 5 minutesFor most authors book publicity is the big “get” – and when authors think of book publicity, they think of places like The Today Show, Good Morning America and others. And I love big goals, but big national media in the absence...
by Penny Sansevieri | Jan 30, 2025 | Getting More Media Coverage, Podcast for Authors
Reading Time: 2 minutesEveryone wants to guest on a show these days—but landing the author podcast interview is just the beginning. In this episode, we’re going beyond pitching and diving into the art of being a truly unforgettable podcast guest. Discover how to prep...
by Penny Sansevieri | Jan 23, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesIn a crowded digital landscape, authors are always on the hunt for new ways to reach readers. Substack has risen as a newsletter platform that promises creative freedom and direct audience connection—but is it right for you? In this episode,...
by Penny Sansevieri | Jan 21, 2025 | Amazon Updates & Marketing Tips
Reading Time: 4 minutesStepping into the Amazon marketplace as an author is like opening your very own storefront in the world’s largest online bookstore. And your Amazon Author Central page is your secret weapon—a free and powerful tool designed to help you...
by Penny Sansevieri | Jan 16, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesIt’s almost time to flip the calendar and embrace a brand-new year—and with it comes the perfect opportunity to refresh, reset, and reinvigorate your brand with an author roadmap. In this episode, we’re sharing a step-by-step checklist to help...