The Best Amazon Book Marketing Tips for Ambitious Authors

by Penny Sansevieri | Dec 26, 2023 | Amazon Updates & Marketing Tips

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At AME we pride ourselves on staying on top of the ever-evolving beast that is Amazon.

That’s why one of the longest-running themes of our content has been Amazon book marketing tips and advice, naturally!

So we figured it’s time to do a round-up to ensure you’re moving ahead with all the knowledge we’ve documented about what’s going on with Amazon in today’s market.

11 Proven Strategies to Skyrocket Your Book Promotion on Amazon

Yes, Amazon changes a lot, but buyer psychology and buyer behavior is a bit simpler to track and predict. So yes, you want to learn how to play the game on Amazon, but you always want to keep your buyer market in mind. How are people shopping for books? What are readers looking for? How do they qualify a book they may be interested in?

You can learn all these things by refining your skills on the top Amazon book marketing tips!

You can read the post here.

How to Market Your Book with 13 Pre-Order Strategies

Pre-orders can be lucrative when you plan them properly and promote them effectively. Meaning, that throwing your book up on Amazon for pre-order and simply waiting for sales to come in isn’t going to work. We wrote this post to focus on all the right things to do, so authors could launch their next book with a really successful pre-order that gets the Amazon machine warmed up ahead of the release.

You can read the post here.

7 Best Book Marketing Strategies to Secure Reviews on Amazon

Reviews are a challenge for all but the top 1% of authors, so while it can be frustrating, don’t get too discouraged, it’s just part of being in business as an author. The sooner you accept this part of the gig, the sooner you can get to work on actually converting more shoppers to reviewers. Check out our Amazon book marketing tips for securing more reviews to get you on the right path.

You can read the post here.

Amazon Reviews Deleted: How to Fix It

For awhile we were getting a dozen authors a week writing us about their reviews going missing. Fortunately, the big wave has passed, for now, but that doesn’t mean some of you aren’t still noticing the occasional review disappearing off your book page. And we know ya’ll can all use all the reviews you can get, so check out our tips and advice for how to fix recent problems, and prevent them going forward.

You can read the post here.

How to Make the New Author Pages on Amazon Work for You

Amazon Author Central went through a lot of changes, and they left our collective heads spinning for a while. But as I often say, Amazon doesn’t email us before shaking things up so our only option is to roll with the punches. We’ve outlined the changes for you, and if you haven’t been in Author Central recently you must prioritize logging in and updating your profile to account for the new layout and features. Why? Author Central is part of your brand, if it’s not impressing potential buyers, you’re losing out on sales. Period.

You can read the post here.

Riding the Wave: How the Tsunami of Books Reshapes Book Publicity

There are over 8,000 books published every single day. Let that sink in. And while not all of them are direct competitors of yours, it still means retail sites are getting busier and busier, and shoppers have more clutter to wade through than they did in the past. So what do you do? You focus on your brand, and you focus on doing all the right things. Because the reality is, most of the authors throwing books on Amazon still don’t take all the necessary steps to prep for success, aka impressing readers.

You can read the post here.

The Latest Changes to Amazon Book Categories

Amazon was going through some stuff this year, right? And some of those changes also included how they’re handling strategies for Kindle books. Print books have always been somewhat limited, and candidly, kind of boring, but Kindle gives authors a chance to be more creative with their reader market targeting, which also tends to increase the chances of hitting a bestseller list. Check out our Amazon book marketing tips for making the most of your categories – and let us know if YOU hit a best seller list after making some tweaks!

You can read the post here.

9 Proven Strategies to Increase Book Sales on Amazon

Book sales, it’s what everyone wants but isn’t quite sure how to get. That’s okay, it’s normal, and candidly, we can’t guarantee you book sales either. However, there are a lot of things you can be neglecting that are negatively affecting your sales conversions, so we want you to understand how to clean up your platform and improve your marketing plan to give you a much better chance at success and ROI.

You can read the post here.

Quiz: Is Your Amazon Book Page Selling Your Book?

Everyone loves a quiz and a little introspection, right? Well even if you don’t, that doesn’t mean it isn’t good for you. This quiz is simple, and won’t take up a lot of your time, but the beauty is that the questions will serve as a checklist of sorts, things you need to be doing on Amazon in order entice shoppers and convert more sales.

You can take the quiz here.