by Penny Sansevieri | Apr 19, 2022 | Book Marketing Basics
Reading Time: 3 minutesHave you ever considered using bonus content if you’ve been mulling over getting more creative with your ideas for promoting a book? Bonus content is literally one of the most underutilized strategies when determining how to market a...
by Penny Sansevieri | Mar 15, 2022 | Author Branding
Reading Time: 4 minutesI talk a lot about book covers and other book marketing strategies on this blog, but one thing we don’t spend enough time on are author websites. And they are crucially important to an author’s success, but to be clear, I don’t mean that you...
by Penny Sansevieri | Mar 1, 2022 | Podcast for Authors
Reading Time: 2 minutes In this book marketing podcast episode, Rallying Your People: Superfans and Street Teams, we talk about Superfans and Street Teams and what they can do for your longevity as an author! There are some major differences between them, but both are...
by Penny Sansevieri | Feb 24, 2022 | Book Marketing Basics
Reading Time: 2 minutesI’ve said it before, and I’ll say it again, it’s easy to become overwhelmed with everything you need to do to market your book. Creating a book promotion plan to get more exposure and more book sales may seem like a daunting and impossible task....
by Penny Sansevieri | Feb 22, 2022 | Social Media for Authors
Reading Time: 6 minutesIt’s time to run through our March observances and unique author brand enhancements and content ideas for your monthly book marketing plan! Without a regular connection to readers, you’re just another book on the shelf. Take the time to make...