by Penny Sansevieri | Apr 15, 2020 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 4 minutesLocal marketing is, for many authors, a last consideration when it comes to figuring out how to sell self-published books. We all think of marketing to the masses, right? Going national, even international. And while all of that is great, and...
by Penny Sansevieri | Feb 25, 2020 | Book Marketing Basics
Reading Time: 4 minutesNational Library Week is coming up in April so in honor of these fabulously institutions I want to discuss how to promote your self-published book to libraries in your area. For those of you who are still skeptical about spending your book...
by Penny Sansevieri | Feb 13, 2019 | Book Marketing Basics
Reading Time: 4 minutesI’m a big proponent of online book promotion, not only does it work, it’s really necessary to stay competitive and get your book a wider reach. However, I’m also a big fan of smart local promotion, because very little in marketing is a sure...
by Penny Sansevieri | Oct 23, 2018 | Book Marketing Basics
Reading Time: 9 minutesMaybe you’ve done events in the past – whether these are book shows specifically, or book signings in bookstores, libraries, or even craft fairs. If you came up short on book sales, you’re probably not alone. So often we decide to do these...
by Penny Sansevieri | Oct 19, 2018 | Bestseller Essentials, Getting More Media Coverage
Reading Time: 6 minutesIt seems like it never stops, does it? There’s always news and that’s a fact, but book marketing has become incrementally more challenging in the last few years. I’ve even had reporters and producers at major shows tell me this news cycle is...