by Penny Sansevieri | Sep 19, 2019 | Book Marketing Basics
Reading Time: 6 minutesIt’s never too late to figure out how to market your book the right way. That’s a fact. The key is taking a critical look at what went wrong the first time, and understanding what you need to do to fix it. And fixing it often means...
by Penny Sansevieri | Jun 18, 2019 | Book Marketing Basics
Reading Time: 4 minutesOne of the most overlooked factors for how to market a book is adequately preparing for the book’s launch. I know it’s tempting to give yourself some time to breath after the blood, sweat and tears you put in to getting the book ready for...
by Penny Sansevieri | May 14, 2019 | Book Marketing Basics
Reading Time: 6 minutesWriting non-fiction books is a great way to bolster your platform, build your email marketing list, grow your business, and get speaking gigs but it also requires a different approach to typical book marketing strategies. Non-fiction books, and...
by Penny Sansevieri | Mar 27, 2019 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 9 minutesWe always talk about Amazon Optimization – keywords, and categories, and while all of this is important one of the biggest overlooked area on Amazon is your Amazon Author Central Page. And now it’s Spring and as we begin to shake off the winter...
by Penny Sansevieri | Jan 30, 2019 | Getting More Media Coverage
Reading Time: 4 minutesBloggers are key influencers in today’s buyer market and should play a pretty consistent role in your book promotion efforts. That being said, it’s usually a lot of work, takes real finesse, and forces you to develop a thick skin and come to...