by Penny Sansevieri | Jan 22, 2019 | Book Marketing Basics
Reading Time: 6 minutesFor most authors, investing in a book is a big deal and figuring out which book marketing services make the most sense is kind of terrifying. Because books do require an investment! You’ve paid for the editing, book cover, and now when it comes...
by Penny Sansevieri | Jan 8, 2019 | Book Marketing Basics
Reading Time: 5 minutesThere’s a lot of book marketing “stuff” out there for authors, and while much of it is fantastic – it’s a bit like drinking from a firehose if you’re trying to consume all of that information. This list is geared with a very specific eye to what...
by Penny Sansevieri | Dec 26, 2018 | Book Marketing Basics, Social Media for Authors
Reading Time: 4 minutesThese types of lists are always hard for me because there really are a lot of standouts when it comes to finding solid author marketing advice. I’ve put this list together based on real professional experiences I’ve had with people, and of...
by Penny Sansevieri | Oct 31, 2018 | Book Marketing Basics
Reading Time: 6 minutesGot a book event coming up? Great! This checklist is designed to help you maximize your exposure at the event, and look like a book promotion genius! Things to Do Before Your Book Signing See if you can get a copy of the store’s media list. More...
by Penny Sansevieri | Oct 10, 2018 | Book Marketing Basics
Reading Time: 5 minutesIn honor of National Cookbook Launch day on October 12, I wanted to highlight some important book discovery strategies specifically for our cookbook authors to use on their cookbook marketing journey. Book discovery is challenging across genres,...