by Penny Sansevieri | Jun 8, 2023 | Podcast for Authors
Reading Time: < 1 minuteMost of us have heard the term ‘soft launch’ before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? It’s often...
by Penny Sansevieri | Jun 1, 2023 | Podcast for Authors
Reading Time: < 1 minuteThere’s a lot of confusion around book distribution, and the terminology can be really confusing. So much has changed in recent years and a lot of what authors think they understand about distribution has antiquated ties to what it...
by Penny Sansevieri | May 30, 2023 | Author Branding
Reading Time: 1 minuteThere are thousands of author tips out there, so I know how overwhelming it can be to get a list of new ones – but I assure you these are going to speak to the core of what’s needed for a successful brand that will ensure success for...
by Penny Sansevieri | May 23, 2023 | Bestseller Essentials
Reading Time: < 1 minuteAuthor marketing can turn into a second job if you’re not working strategically! It can also seem like an uphill battle if you’re spinning your wheels and not seeing a return on your efforts. Why? Well, sometimes it’s just...
by Penny Sansevieri | May 18, 2023 | Podcast for Authors
Reading Time: < 1 minuteWe get it, it’s hard to know what to spend on book marketing! What’s a reasonable budget? How do your goals affect the kinds of firms you should be talking to and the quotes you should expect to get? There’s no right or...