by Penny Sansevieri | Jul 13, 2021 | Bestseller Essentials, Book Marketing Basics
Reading Time: 3 minutesThe world is getting busy again, but that doesn’t mean that you get a free pass on your summer book marketing. It’s hard to keep it going when there are so many fun things happening now. But with a bit of strategic book promotion planning, you...
by Penny Sansevieri | Jun 22, 2021 | Author Branding, Book Marketing Basics
Reading Time: 4 minutesWriting a book is hard enough, but when you’re planning how to launch a book and you have so much going on (like a life!), it’s not always easy. Your job, family commitments and whatever else in your daily life don’t have to prevent you from...
by Penny Sansevieri | May 6, 2020 | Book Marketing Basics
Reading Time: 4 minutesConsumers love a deal, which is why eBook promotions, book bundles, and the like really help to push a book to new readers and need to make it into your plan when deciding how to market a book. Which is why I love promotions like BOGOs – buy...
by Penny Sansevieri | Jul 16, 2019 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 6 minutesI get this question a lot, authors asking for book promotion ideas and guidelines for timing their prep work and marketing prior to the book’s release. It’s a valid concern, because most, if not all, book marketing blogs and books will...
by Penny Sansevieri | May 13, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesI love goals. I love them so much I actually have a goal book, like a journal, where I keep all of my goals. I’m actually kind of addicted. And like every author out there, I want to sell more books. But creating goals that actually contribute...