Why Your Book Marketing Plan Should Include a Newsletter
Reading Time: 6 minutesMany authors I’ve consulted with recently about their book marketing plan have reported that their advertising, across multiple platforms including social media, Bookbub and Amazon, to name just a few, has really gotten less effective, or...
Street Teams and Super Fans: Quality Over Quantity
Reading Time: 7 minutesLet’s start off here: 95% of books are sold via personal recommendation. Let that sink in for a minute. Personal recommendations are the biggest sales generator — not just for books, but a lot of things. Think about the last time you heard...
Sell More Books With These 10 Guest Blogging Tips
Reading Time: 6 minutesIn the ongoing effort to sell more books in a saturated market, more and more authors are competing for book bloggers’ attention, and this means you’ve got to really step up your game when it comes to reaching out to them for publicity. And...
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