by Penny Sansevieri | Apr 10, 2023 | Book Marketing Basics
Reading Time: 4 minutesWriting a book is an enormous accomplishment and can be one of the most rewarding experiences in a person’s life. However, it is also a fact that getting your book in the hands of readers is one of the most challenging tasks that you’ll ever...
by Penny Sansevieri | Mar 28, 2023 | Amazon Updates & Marketing Tips
Reading Time: 5 minutesRegardless of your selling history, just about every author I speak with wants to increase book sales on Amazon, but with millions of books available on the platform, it can be challenging to stand out and attract readers. With the right...
by Penny Sansevieri | Mar 21, 2023 | Author Branding
Reading Time: 4 minutesBuilding your brand is something that’s not often on an author’s to-do list, but it is an essential element when it comes to building an engaged audience and selling more books. Building an author brand online requires a strategic approach...
by Penny Sansevieri | Mar 2, 2023 | Podcast for Authors
Reading Time: < 1 minuteYou got a great endorsement or review, or maybe you won an award, or finally set up your newsletter – so what do you do now? A lot of authors have a checklist of things they know they should do, but most forget that each achievement...
by Penny Sansevieri | Feb 23, 2023 | Podcast for Authors
Reading Time: < 1 minuteIt’s not easy trying to compete as a how-to or self-help author, and Penny knows this first hand. Not just from the 18 books she’s written and released, but also because she and her team have worked with hundreds of books in this...