by Penny Sansevieri | Jun 24, 2020 | Podcast for Authors
Reading Time: 3 minutesThere is a lot of confusion about timing your book launch and the promotion that accompanies it. A lot of authors think they need to start months in advance, and that may be true, up to a point. On my book marketing podcast we will also be...
by Penny Sansevieri | Nov 20, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 3 minutesYes, 2020 is rapidly approaching but that doesn’t mean you have to give up on what might help you sell more books in 2019! There are a handful of strategies that are really effective for getting in front of a lot of the right people, with a...
by Penny Sansevieri | Oct 9, 2019 | Book Marketing Basics
Reading Time: 6 minutesAs an author you’ve probably been told to look at competing book titles through multiple stages of your journey from writing, to publishing, to figuring out how to market your book to the right readers. Competing book titles can be lucrative...
by Penny Sansevieri | Oct 2, 2019 | Book Marketing Basics
Reading Time: 4 minutesKnowing how to launch a book the right way is something every author is looking to figure out, even those of us who have a solid backlist of titles because the market changes, industries change, news and popular culture play an important role,...
by Penny Sansevieri | Sep 18, 2019 | Bestseller Essentials, Book Marketing Basics
Reading Time: 4 minutesWhen a lot of authors start brainstorming book promotion ideas, they find themselves thinking about professional reviews or securing interviews with big media outlets, and they think this is the way to sell more books. That’s because most...