by Penny Sansevieri | Jan 5, 2021 | Book Marketing Basics
Reading Time: 7 minutesA couple of weeks ago I talked about how to promote a book based on a well-planned publishing schedule (see link in resources at the bottom if you missed it). But book promotion also relies on planning – because book marketing is essential. And...
by Penny Sansevieri | Dec 22, 2020 | Book Marketing Basics
Reading Time: 3 minutesThere’s no all-purpose recipe to cook up the best book marketing campaigns, but there is an old saying in book promotion that points to an important ingredient: The best way to sell your first book is with your second, and the best way to sell...
by Penny Sansevieri | Dec 15, 2020 | Bestseller Essentials, Book Marketing Basics
Reading Time: 10 minutesI think we can all agree that book marketing promotions and publishing were heavily impacted in 2020. But while many in-person events were canceled, not all of the changes were bad. In some ways, 2020 leveled the playing field for authors who...
by Penny Sansevieri | Nov 24, 2020 | Book Marketing Basics
Reading Time: 5 minutesThe holidays present so many opportunities for love, appreciation… and book marketing for self-published authors! Now more than ever, consumers plan to shop early and online for holiday gifts – in fact, a recent report showed that 40% of...
by Penny Sansevieri | Nov 12, 2020 | Book Marketing Basics, Podcast for Authors
Reading Time: 3 minutesOne tried and true question we get from authors is how to promote a book to the media. Today’s post is a recap of “The Secrets to Getting More Media for Your Book,” which we covered in Episode 11 (Part 1) and Episode 12 (Part 2) on our Book...