by Penny Sansevieri | Jan 19, 2021 | Book Marketing Basics
Reading Time: 5 minutesWe often hear how important it is to be on social media, and when considering how to promote a book, certainly a solid social media game is one of many strategies that help authors gain more visibility. But the truth is, social media is also a...
by Penny Sansevieri | Jan 14, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics, Podcast for Authors
Reading Time: 3 minutesCategories are key for Amazon book promotion! Today’s post is a recap of “Amazon Insider: Why Picking the Right Amazon Categories Can Help You Sell More Books (and how to do it!),” an episode on our Book Marketing Tips & Author Success...
by Penny Sansevieri | Jan 5, 2021 | Book Marketing Basics
Reading Time: 7 minutesA couple of weeks ago I talked about how to promote a book based on a well-planned publishing schedule (see link in resources at the bottom if you missed it). But book promotion also relies on planning – because book marketing is essential. And...
by Penny Sansevieri | Dec 22, 2020 | Book Marketing Basics
Reading Time: 3 minutesThere’s no all-purpose recipe to cook up the best book marketing campaigns, but there is an old saying in book promotion that points to an important ingredient: The best way to sell your first book is with your second, and the best way to sell...
by Penny Sansevieri | Jun 24, 2020 | Podcast for Authors
Reading Time: 3 minutesThere is a lot of confusion about timing your book launch and the promotion that accompanies it. A lot of authors think they need to start months in advance, and that may be true, up to a point. On my book marketing podcast we will also be...