by Penny Sansevieri | Apr 22, 2021 | Bestseller Essentials, Book Marketing Basics
Reading Time: 2 minutesRegardless of how many books you’ve published, you know that your book marketing plan matters, and knowing when to release a book is often tricky. You want the best for your book, and release dates matter. It’s also always fun to do a calendar...
by Penny Sansevieri | Apr 6, 2021 | Book Marketing Basics
Reading Time: 4 minutesWhatever your book marketing plan was for the past year, I can guarantee you that 2020 tossed a lot of unexpected elements your way. But one of the odd benefits of the pandemic was the ability to attend events all over the world – from the...
by Penny Sansevieri | Mar 9, 2021 | Author Branding, Book Marketing Basics
Reading Time: 8 minutesSomething we rarely talk about when it comes to your book marketing plan, is our mindset. And I’m not talking about the power of positive thinking (though that’s important) or setting long and short-term goals (that’s great, too). But...
by Penny Sansevieri | Mar 2, 2021 | Book Marketing Basics
Reading Time: 6 minutesSometimes marketing feels like it could be a full-time job, doesn’t it? And when it comes to how to market a book – authors often make it an exhausting process by cramming in everything under the sun during launch week. And yes, launch week is...
by Penny Sansevieri | Feb 18, 2021 | Book Marketing Basics
Reading Time: < 1 minuteHave you ever considered entering your book into a contest as part of your book marketing plan? Perhaps you’ve wondered what a book award could do for you? Book awards are often a great way to gain recognition for your book, and also...