by Penny Sansevieri | Oct 22, 2024 | Book Marketing Basics
Reading Time: 5 minutesWhenever I’m asked how to promote a self-published book, I am reminded of Aesop’s Fables. We all know the story of the tortoise and the hare, but when life seems to move at the speed of sound and the 24-hour news cycle constantly reminds us of...
by Penny Sansevieri | Mar 2, 2021 | Book Marketing Basics
Reading Time: 6 minutesSometimes marketing feels like it could be a full-time job, doesn’t it? And when it comes to how to market a book – authors often make it an exhausting process by cramming in everything under the sun during launch week. And yes, launch week is...
by Penny Sansevieri | Dec 24, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: < 1 minuteAmazon book promotion that includes a pre-order strategy is a fantastic foundation for your new release’s book marketing plan! There are a few things you want to keep in mind when exploring your options though, and how to best work a...
by Penny Sansevieri | Dec 15, 2020 | Bestseller Essentials, Book Marketing Basics
Reading Time: 10 minutesI think we can all agree that book marketing promotions and publishing were heavily impacted in 2020. But while many in-person events were canceled, not all of the changes were bad. In some ways, 2020 leveled the playing field for authors who...
by Penny Sansevieri | Dec 10, 2020 | Book Marketing Basics
Reading Time: < 1 minuteThe best book marketing ideas often stem from the goal of connecting with your potential readers in a really genuine way – and who could do that better than a poet? Poetry is when an emotion has found its thought and the thought has...