Reading Time: 6 minutesWhen it comes to how to sell books, there are a lot of things authors do right. But there are also a lot that authors do wrong. Some of this isn’t always obvious (like point #1 below on author branding), but some of it is (like getting your book...
Reading Time: 3 minutesThere’s no all-purpose recipe to cook up the best book marketing campaigns, but there is an old saying in book promotion that points to an important ingredient: The best way to sell your first book is with your second, and the best way to sell...
Reading Time: 10 minutesI think we can all agree that book marketing promotions and publishing were heavily impacted in 2020. But while many in-person events were canceled, not all of the changes were bad. In some ways, 2020 leveled the playing field for authors who...
Reading Time: < 1 minuteThe best book marketing ideas often stem from the goal of connecting with your potential readers in a really genuine way – and who could do that better than a poet? Poetry is when an emotion has found its thought and the thought has...
Reading Time: 4 minutesAlthough vaccines are on the way, book marketing and promotion will be affected by the coronavirus for quite some time. Today’s post is a recap of “The Best Book Marketing Ideas for Book Marketing During a Pandemic,” a recent episode on our Book...